How to connect Google Ads and OpenPhone
Create a New Scenario to Connect Google Ads and OpenPhone
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or OpenPhone will be your first step. To do this, click "Choose an app," find Google Ads or OpenPhone, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the OpenPhone Node
Next, click the plus (+) icon on the Google Ads node, select OpenPhone from the list of available apps, and choose the action you need from the list of nodes within OpenPhone.

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Authenticate OpenPhone
Now, click the OpenPhone node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenPhone settings. Authentication allows you to use OpenPhone through Latenode.
Configure the Google Ads and OpenPhone Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and OpenPhone Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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OpenPhone
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, OpenPhone, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and OpenPhone integration works as expected. Depending on your setup, data should flow between Google Ads and OpenPhone (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and OpenPhone
Google Ads + OpenPhone + Slack: When a call is received through a Google Ads campaign (identified via call details), a notification is sent to a specified Slack channel to alert the sales team of a potential lead.
OpenPhone + Google Ads + Salesforce: When a new call is registered in OpenPhone, the associated Google Ads campaign is identified. A new task or activity record is then created in Salesforce under the corresponding lead, logging the call details.
Google Ads and OpenPhone integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About OpenPhone
Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.
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See how Latenode works
FAQ Google Ads and OpenPhone
How can I connect my Google Ads account to OpenPhone using Latenode?
To connect your Google Ads account to OpenPhone on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and OpenPhone accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger OpenPhone texts from new Google Ads leads?
Yes, you can! Latenode allows instant texts via OpenPhone when leads appear in Google Ads. Scale personalized outreach with no-code automation and custom logic.
What types of tasks can I perform by integrating Google Ads with OpenPhone?
Integrating Google Ads with OpenPhone allows you to perform various tasks, including:
- Send SMS follow-ups to leads generated from Google Ads campaigns.
- Log Google Ads lead details in OpenPhone as new contacts.
- Trigger outbound OpenPhone calls based on specific ad campaign triggers.
- Update Google Ads campaign bids based on OpenPhone conversation outcomes.
- Send internal alerts in OpenPhone for high-value Google Ads conversions.
How does Latenode enhance Google Ads data insights?
Latenode enriches Google Ads data by combining it with OpenPhone interaction data, revealing insights into ad campaign effectiveness and ROI via no-code workflows.
Are there any limitations to the Google Ads and OpenPhone integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and OpenPhone APIs may affect high-volume workflows.
- Custom JavaScript code might be required for extremely complex data transformations.
- Historical data migration between the two platforms may require manual setup.