How to connect Google Ads and Ortto
Create a New Scenario to Connect Google Ads and Ortto
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Ortto will be your first step. To do this, click "Choose an app," find Google Ads or Ortto, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ortto Node
Next, click the plus (+) icon on the Google Ads node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.

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Ortto
Authenticate Ortto
Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.
Configure the Google Ads and Ortto Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Ortto Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Ortto
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Ortto integration works as expected. Depending on your setup, data should flow between Google Ads and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Ortto
Google Ads + Ortto + Slack: When a lead is generated from a Google Ad, their information is used to find or create a person profile in Ortto. Then, a message is sent to a Slack channel with a link to the lead's Ortto profile.
Ortto + Google Ads + Salesforce: When a contact reaches a lead score threshold in Ortto as indicated by a new activity event, create or update a lead in Salesforce. Then, add the contact to a customer list in Google Ads for tailored ad targeting.
Google Ads and Ortto integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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See how Latenode works
FAQ Google Ads and Ortto
How can I connect my Google Ads account to Ortto using Latenode?
To connect your Google Ads account to Ortto on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Ortto accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Ortto campaigns from Google Ads conversions?
Yes, you can! With Latenode, easily trigger personalized Ortto campaigns based on Google Ads conversion events, enhancing customer engagement through automated, tailored interactions.
What types of tasks can I perform by integrating Google Ads with Ortto?
Integrating Google Ads with Ortto allows you to perform various tasks, including:
- Create Ortto contacts from Google Ads lead form submissions.
- Update Ortto customer profiles based on Google Ads campaign interactions.
- Trigger personalized email sequences in Ortto from Google Ads conversions.
- Segment Ortto audiences based on Google Ads click data.
- Pause Google Ads campaigns when leads reach a specific Ortto lifecycle stage.
Does Latenode support custom fields from Google Ads in Ortto?
Yes, Latenode supports mapping custom fields, ensuring seamless data transfer and allowing for highly personalized experiences in Ortto based on Google Ads data.
Are there any limitations to the Google Ads and Ortto integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync from Google Ads to Ortto may require custom configuration.
- Complex audience segmentation in Ortto may require advanced Latenode logic.
- Real-time data updates are subject to Google Ads API rate limits.