How to connect Google Ads and Outscraper
Create a New Scenario to Connect Google Ads and Outscraper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Outscraper will be your first step. To do this, click "Choose an app," find Google Ads or Outscraper, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Outscraper Node
Next, click the plus (+) icon on the Google Ads node, select Outscraper from the list of available apps, and choose the action you need from the list of nodes within Outscraper.

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Outscraper
Authenticate Outscraper
Now, click the Outscraper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Outscraper settings. Authentication allows you to use Outscraper through Latenode.
Configure the Google Ads and Outscraper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Outscraper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Outscraper
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Outscraper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Outscraper integration works as expected. Depending on your setup, data should flow between Google Ads and Outscraper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Outscraper
Google Ads + Outscraper + Google Sheets: Track Google Ads campaign performance. When a new campaign is created, use Outscraper to perform a Google Search related to the campaign keywords and store the search results, along with campaign details, in a Google Sheet for reporting.
Outscraper + Google Ads + Slack: Monitor competitor data using Outscraper's Google Search. If new search results are found, update a Google Ads campaign with new keywords based on the search results and notify the team in Slack.
Google Ads and Outscraper integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Outscraper
Need to scrape web data at scale? Integrate Outscraper into Latenode to automate data extraction workflows. Get structured data from search engines, social media, and e-commerce sites without complex coding. Combine with Latenode's no-code tools, JS scripts, and webhooks for custom data pipelines that adapt to any business need.
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See how Latenode works
FAQ Google Ads and Outscraper
How can I connect my Google Ads account to Outscraper using Latenode?
To connect your Google Ads account to Outscraper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Outscraper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich Google Ads keywords with Outscraper data?
Yes, you can enhance Google Ads campaigns using Outscraper data. Latenode enables this with no-code blocks and JavaScript for custom logic, boosting ad relevance.
What types of tasks can I perform by integrating Google Ads with Outscraper?
Integrating Google Ads with Outscraper allows you to perform various tasks, including:
- Automating keyword research based on real-time search data.
- Scraping competitor ad copy and landing pages for insights.
- Creating dynamic ad copy based on scraped product information.
- Monitoring brand mentions and ad performance simultaneously.
- Generating lead lists from Google Ads click data using Outscraper.
Can I automate budget adjustments in Google Ads using Outscraper data?
Yes, automate Google Ads budget adjustments with real-time Outscraper insights using Latenode's flexible automation and AI capabilities.
Are there any limitations to the Google Ads and Outscraper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits from Google Ads and Outscraper apply.
- Complex data transformations may require JavaScript knowledge.
- Historical data retrieval can impact workflow execution time.