How to connect Google Ads and PagerDuty
Create a New Scenario to Connect Google Ads and PagerDuty
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or PagerDuty will be your first step. To do this, click "Choose an app," find Google Ads or PagerDuty, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the PagerDuty Node
Next, click the plus (+) icon on the Google Ads node, select PagerDuty from the list of available apps, and choose the action you need from the list of nodes within PagerDuty.

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Authenticate PagerDuty
Now, click the PagerDuty node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your PagerDuty settings. Authentication allows you to use PagerDuty through Latenode.
Configure the Google Ads and PagerDuty Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and PagerDuty Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, PagerDuty, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and PagerDuty integration works as expected. Depending on your setup, data should flow between Google Ads and PagerDuty (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and PagerDuty
Google Ads + PagerDuty + Slack: When Google Ads spend exceeds a defined budget, trigger a critical incident in PagerDuty and then send a notification about the budget exceedance to a designated Slack channel to alert the marketing team.
PagerDuty + Google Ads + Google Sheets: When a critical incident is resolved in PagerDuty, pause the specified Google Ads campaigns to prevent further ad spend and record the incident resolution along with the paused campaign details in a Google Sheet for auditing.
Google Ads and PagerDuty integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About PagerDuty
Integrate PagerDuty alerts into Latenode to automate incident response. Create flows that trigger actions based on alert severity, like escalating to specific channels or running diagnostic scripts. Centralize incident data and automate follow-ups. Using Latenode gives you a customizable, scalable response system without complex coding.
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See how Latenode works
FAQ Google Ads and PagerDuty
How can I connect my Google Ads account to PagerDuty using Latenode?
To connect your Google Ads account to PagerDuty on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and PagerDuty accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I alert on high-spending Google Ads campaigns?
Yes, with Latenode! Trigger PagerDuty incidents based on Google Ads spend using no-code logic or JavaScript for custom thresholds. Gain immediate awareness of budget overruns.
What types of tasks can I perform by integrating Google Ads with PagerDuty?
Integrating Google Ads with PagerDuty allows you to perform various tasks, including:
- Create PagerDuty incidents for critical Google Ads campaign failures.
- Automatically notify on-call teams about high-priority ad disapprovals.
- Trigger alerts based on sudden drops in Google Ads conversion rates.
- Escalate issues to specific PagerDuty teams based on campaign type.
- Send weekly performance summaries to PagerDuty for review.
How quickly can I set up Google Ads automations in Latenode?
Latenode's visual editor allows quick setup. Drag-and-drop interfaces and pre-built blocks significantly speed up workflow creation.
Are there any limitations to the Google Ads and PagerDuty integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Ads and PagerDuty APIs.
- Custom JavaScript code might require debugging.
- Historical data from before the integration is not accessible.