How to connect Google Ads and PandaDoc
Create a New Scenario to Connect Google Ads and PandaDoc
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or PandaDoc will be your first step. To do this, click "Choose an app," find Google Ads or PandaDoc, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the PandaDoc Node
Next, click the plus (+) icon on the Google Ads node, select PandaDoc from the list of available apps, and choose the action you need from the list of nodes within PandaDoc.

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PandaDoc

Authenticate PandaDoc
Now, click the PandaDoc node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your PandaDoc settings. Authentication allows you to use PandaDoc through Latenode.
Configure the Google Ads and PandaDoc Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and PandaDoc Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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PandaDoc
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, PandaDoc, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and PandaDoc integration works as expected. Depending on your setup, data should flow between Google Ads and PandaDoc (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and PandaDoc
Google Ads + PandaDoc + Salesforce: When a lead clicks on a Google Ad, their information is used to create a contact in Salesforce. A PandaDoc proposal is then automatically generated from a template and linked to the newly created Salesforce contact.
PandaDoc + Google Ads + Slack: When a PandaDoc proposal is signed, a Google Ads campaign is triggered to upsell the new client. The sales team is then notified in Slack via a public channel message.
Google Ads and PandaDoc integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About PandaDoc
Automate document workflows with PandaDoc in Latenode. Generate, send, and track proposals/contracts without manual steps. Use Latenode to trigger PandaDoc actions from your CRM or database. Parse data, pre-fill templates, and update records when documents are signed – saving time and ensuring data accuracy across systems. Scales easily.
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See how Latenode works
FAQ Google Ads and PandaDoc
How can I connect my Google Ads account to PandaDoc using Latenode?
To connect your Google Ads account to PandaDoc on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and PandaDoc accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate PandaDoc document creation after a Google Ads lead qualifies?
Yes, easily! Latenode's visual editor and AI features let you trigger PandaDoc document creation when a lead meets Google Ads criteria, instantly personalizing the sales process.
What types of tasks can I perform by integrating Google Ads with PandaDoc?
Integrating Google Ads with PandaDoc allows you to perform various tasks, including:
- Automatically generate proposals when leads reach a specific Google Ads score.
- Update PandaDoc document statuses based on Google Ads campaign performance.
- Send personalized PandaDoc contracts to leads from high-performing Google Ads campaigns.
- Create and send templated agreements after a lead clicks on a Google Ads call-to-action.
- Archive signed PandaDoc documents and update Google Ads lead information.
How to track Google Ads spending within PandaDoc using Latenode?
Use Latenode's JavaScript block to fetch Google Ads spend data. Then automatically update PandaDoc documents with current campaign costs.
Are there any limitations to the Google Ads and PandaDoc integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex report generation in PandaDoc requires advanced document template setup.
- Real-time budget adjustments in Google Ads are subject to Google's API rate limits.
- Initial setup requires familiarity with both Google Ads and PandaDoc terminology.