How to connect Google Ads and Paperform
Create a New Scenario to Connect Google Ads and Paperform
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Paperform will be your first step. To do this, click "Choose an app," find Google Ads or Paperform, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Paperform Node
Next, click the plus (+) icon on the Google Ads node, select Paperform from the list of available apps, and choose the action you need from the list of nodes within Paperform.

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Paperform

Authenticate Paperform
Now, click the Paperform node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Paperform settings. Authentication allows you to use Paperform through Latenode.
Configure the Google Ads and Paperform Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Paperform Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Paperform
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Paperform, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Paperform integration works as expected. Depending on your setup, data should flow between Google Ads and Paperform (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Paperform
Google Ads + Paperform + Slack: When a new contact is added to a customer list in Google Ads, a form is populated in Paperform, and a notification is sent to a Slack channel.
Paperform + Google Ads + Google Sheets: When a new form submission is received in Paperform, a Google Ads campaign is adjusted, and the submission data is added to a Google Sheet.
Google Ads and Paperform integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Paperform
Automate form data handling with Paperform and Latenode. Collect responses and trigger follow-up actions: add leads to your CRM, create tasks in project management tools, or generate personalized documents. Latenode lets you process Paperform submissions with flexible logic, AI, and direct API integrations to scale your workflows without code.
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See how Latenode works
FAQ Google Ads and Paperform
How can I connect my Google Ads account to Paperform using Latenode?
To connect your Google Ads account to Paperform on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Paperform accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Ads based on Paperform submissions?
Yes, you can! Latenode's flexible logic lets you update ad campaigns in real-time based on form data, optimizing your ad spend based on customer feedback.
What types of tasks can I perform by integrating Google Ads with Paperform?
Integrating Google Ads with Paperform allows you to perform various tasks, including:
- Creating new leads in Google Ads from Paperform responses automatically.
- Pausing Google Ads campaigns when Paperform sign-ups reach a limit.
- Updating ad copy based on the most popular options in Paperform surveys.
- Sending personalized thank you emails via Paperform after a Google Ads click.
- Tracking Google Ads conversion rates based on Paperform submissions.
How do I trigger workflows from Google Ads in Latenode?
Use Google Ads triggers within Latenode’s visual editor. Customize logic with no-code blocks or JavaScript for advanced automation.
Are there any limitations to the Google Ads and Paperform integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom reports may require advanced JavaScript knowledge.
- Real-time data synchronization depends on the API limits of both services.
- Initial setup requires a clear understanding of both Google Ads and Paperform.