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How to connect Google Ads and Pinterest
Create a New Scenario to Connect Google Ads and Pinterest
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Pinterest will be your first step. To do this, click "Choose an app," find Google Ads or Pinterest, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pinterest Node
Next, click the plus (+) icon on the Google Ads node, select Pinterest from the list of available apps, and choose the action you need from the list of nodes within Pinterest.
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Authenticate Pinterest
Now, click the Pinterest node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pinterest settings. Authentication allows you to use Pinterest through Latenode.
Configure the Google Ads and Pinterest Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Pinterest Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Pinterest, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Pinterest integration works as expected. Depending on your setup, data should flow between Google Ads and Pinterest (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Pinterest
Google Ads + Pinterest + Slack: When a Google Ads campaign performs well (based on a search for campaigns exceeding a threshold), a corresponding Pinterest ad is automatically created. Subsequently, a notification is sent to the marketing team via Slack, informing them of the new Pinterest ad.
Pinterest + Google Ads + Google Sheets: Analyze Pinterest trends based on new pins, then automatically create Google Ads campaigns based on those popular pins. The performance of these campaigns is then tracked in a Google Sheets spreadsheet for reporting and analysis.
Google Ads and Pinterest integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Pinterest
Automate Pinterest tasks within Latenode. Pin, repin, and manage boards based on triggers from other apps. Automate content curation, schedule pins, and track performance—all inside your workflows. Connect Pinterest to your marketing stack, enrich data, and scale your campaigns without code.
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See how Latenode works
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FAQ Google Ads and Pinterest
How can I connect my Google Ads account to Pinterest using Latenode?
To connect your Google Ads account to Pinterest on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Pinterest accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Pinterest ads from Google Ads conversions?
Yes, you can! Latenode's visual editor and advanced logic allows you to create automated workflows that trigger Pinterest ad creation whenever a conversion happens in Google Ads, saving time.
What types of tasks can I perform by integrating Google Ads with Pinterest?
Integrating Google Ads with Pinterest allows you to perform various tasks, including:
- Syncing Google Ads audiences to Pinterest for retargeting campaigns.
- Pausing Pinterest ads when Google Ads campaigns reach a budget limit.
- Creating detailed reports combining data from both Google Ads and Pinterest.
- Automatically updating Pinterest ad copy based on Google Ads keyword performance.
- Posting top performing Google Ads creatives as organic Pinterest pins.
How can I use Google Ads data to improve my Pinterest targeting?
You can use Latenode to automatically import your high-performing Google Ads keywords and audiences into Pinterest as custom audiences for improved targeting.
Are there any limitations to the Google Ads and Pinterest integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration between the two platforms might require custom scripting.
- Advanced custom audience matching requires careful data formatting.
- Real-time data sync is subject to the API limits of both Google Ads and Pinterest.
