How to connect Google Ads and Pipedrive
Create a New Scenario to Connect Google Ads and Pipedrive
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Pipedrive will be your first step. To do this, click "Choose an app," find Google Ads or Pipedrive, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pipedrive Node
Next, click the plus (+) icon on the Google Ads node, select Pipedrive from the list of available apps, and choose the action you need from the list of nodes within Pipedrive.

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Pipedrive

Authenticate Pipedrive
Now, click the Pipedrive node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipedrive settings. Authentication allows you to use Pipedrive through Latenode.
Configure the Google Ads and Pipedrive Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Pipedrive Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Pipedrive
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Pipedrive, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Pipedrive integration works as expected. Depending on your setup, data should flow between Google Ads and Pipedrive (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Pipedrive
Google Ads + Pipedrive + Slack: When a new lead is generated in Google Ads, a new lead is created in Pipedrive. Then, a notification is sent to a designated Slack channel to alert the sales team.
Pipedrive + Google Ads + Google Sheets: When a deal reaches a specific stage in Pipedrive, the automation updates Google Ads campaigns and logs the deal information in Google Sheets for tracking and reporting purposes.
Google Ads and Pipedrive integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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See how Latenode works
FAQ Google Ads and Pipedrive
How can I connect my Google Ads account to Pipedrive using Latenode?
To connect your Google Ads account to Pipedrive on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Pipedrive accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Pipedrive deals from Google Ads leads?
Yes, you can! Latenode lets you auto-create deals in Pipedrive from new Google Ads leads. Benefit: instant lead capture, faster sales cycle, increased conversion.
What types of tasks can I perform by integrating Google Ads with Pipedrive?
Integrating Google Ads with Pipedrive allows you to perform various tasks, including:
- Create new Pipedrive deals from Google Ads lead form submissions.
- Update Pipedrive deal stages based on Google Ads campaign performance.
- Add new Pipedrive contacts from Google Ads customer match lists.
- Trigger email sequences based on Google Ads conversion events.
- Analyze ad spend vs. deal value using data aggregation and AI insights.
Can I use custom JavaScript code within my Google Ads automation?
Yes! Latenode's code block enables custom JavaScript for advanced Google Ads workflows—manipulate data, format values, or add logic.
Are there any limitations to the Google Ads and Pipedrive integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync is limited to a specific timeframe.
- Complex data transformations may require custom JavaScript coding.
- Rate limits apply to both Google Ads and Pipedrive APIs.