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Automatically create or update Pipedrive leads based on Google Ads conversions. Latenode's visual editor makes custom mapping easy, and affordable execution costs scale with your success.
Connect Google Ads and Pipedrive in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Pipedrive will be your first step. To do this, click "Choose an app," find Google Ads or Pipedrive, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Pipedrive from the list of available apps, and choose the action you need from the list of nodes within Pipedrive.

Google Ads
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Pipedrive
Now, click the Pipedrive node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipedrive settings. Authentication allows you to use Pipedrive through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Pipedrive
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Pipedrive, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Pipedrive integration works as expected. Depending on your setup, data should flow between Google Ads and Pipedrive (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Pipedrive + Slack: When a new lead is generated in Google Ads, a new lead is created in Pipedrive. Then, a notification is sent to a designated Slack channel to alert the sales team.
Pipedrive + Google Ads + Google Sheets: When a deal reaches a specific stage in Pipedrive, the automation updates Google Ads campaigns and logs the deal information in Google Sheets for tracking and reporting purposes.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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How can I connect my Google Ads account to Pipedrive using Latenode?
To connect your Google Ads account to Pipedrive on Latenode, follow these steps:
Can I automatically create Pipedrive deals from Google Ads leads?
Yes, you can! Latenode lets you auto-create deals in Pipedrive from new Google Ads leads. Benefit: instant lead capture, faster sales cycle, increased conversion.
What types of tasks can I perform by integrating Google Ads with Pipedrive?
Integrating Google Ads with Pipedrive allows you to perform various tasks, including:
Can I use custom JavaScript code within my Google Ads automation?
Yes! Latenode's code block enables custom JavaScript for advanced Google Ads workflows—manipulate data, format values, or add logic.
Are there any limitations to the Google Ads and Pipedrive integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: