How to connect Google Ads and Pipefy
Create a New Scenario to Connect Google Ads and Pipefy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Pipefy will be your first step. To do this, click "Choose an app," find Google Ads or Pipefy, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pipefy Node
Next, click the plus (+) icon on the Google Ads node, select Pipefy from the list of available apps, and choose the action you need from the list of nodes within Pipefy.

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Pipefy

Authenticate Pipefy
Now, click the Pipefy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipefy settings. Authentication allows you to use Pipefy through Latenode.
Configure the Google Ads and Pipefy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Pipefy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Pipefy
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Pipefy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Pipefy integration works as expected. Depending on your setup, data should flow between Google Ads and Pipefy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Pipefy
Google Ads + Pipefy + Slack: When a new lead is generated in Google Ads, a new card is created in Pipefy to track the lead. A notification is then sent to a designated Slack channel to alert the sales team about the new lead.
Pipefy + Google Sheets + Google Ads: This automation tracks deals in Pipefy and logs their stages in Google Sheets. When a deal reaches a successful conversion stage (e.g., 'Won'), the corresponding Google Ads bids are updated based on the conversion data stored in Sheets. Note that data processing in Sheets will be required to achieve proper bid optimization.
Google Ads and Pipefy integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Pipefy
Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI — without step limits or vendor lock-in.
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FAQ Google Ads and Pipefy
How can I connect my Google Ads account to Pipefy using Latenode?
To connect your Google Ads account to Pipefy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Pipefy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Pipefy cards from new Google Ads leads?
Yes! Latenode's visual editor makes this easy. Automatically create Pipefy cards when new leads are generated in Google Ads, streamlining lead management and improving response times.
What types of tasks can I perform by integrating Google Ads with Pipefy?
Integrating Google Ads with Pipefy allows you to perform various tasks, including:
- Create Pipefy cards for new Google Ads leads.
- Update Pipefy cards when Google Ads lead status changes.
- Track Google Ads campaign performance in Pipefy dashboards.
- Trigger Google Ads actions based on Pipefy card movements.
- Send email or SMS notifications based on Google Ads lead events.
Can I use JavaScript to transform data between Google Ads and Pipefy?
Yes! Latenode lets you use JavaScript to customize data transformations, ensuring seamless data flow between Google Ads and Pipefy.
Are there any limitations to the Google Ads and Pipefy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Real-time data synchronization depends on the Google Ads API rate limits.
- Initial setup requires familiarity with both Google Ads and Pipefy structures.