Google Ads and Postmark Integration

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Automatically trigger personalized emails via Postmark based on Google Ads performance, optimizing ad spend with Latenode’s visual editor and flexible no-code logic. Scale affordably with execution-based pricing.

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Google Ads

Postmark

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Postmark

Create a New Scenario to Connect Google Ads and Postmark

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Postmark will be your first step. To do this, click "Choose an app," find Google Ads or Postmark, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

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Run node once

Add the Postmark Node

Next, click the plus (+) icon on the Google Ads node, select Postmark from the list of available apps, and choose the action you need from the list of nodes within Postmark.

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Authenticate Postmark

Now, click the Postmark node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Postmark settings. Authentication allows you to use Postmark through Latenode.

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Run node once

Configure the Google Ads and Postmark Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Postmark Oauth 2.0

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Run node once

Set Up the Google Ads and Postmark Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Postmark, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Postmark integration works as expected. Depending on your setup, data should flow between Google Ads and Postmark (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Postmark

Google Ads + Postmark + Google Sheets: Monitor Google Ads campaigns. When a new email bounce is detected by Postmark, log the campaign details and bounce information to a Google Sheet for analysis.

Postmark + Google Ads + Slack: When an email bounces in Postmark, pause the related Google Ads campaign and notify the marketing team via a Slack channel message.

Google Ads and Postmark integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Postmark

Use Postmark in Latenode to automate transactional emails. Connect events from your apps to trigger personalized messages, like order confirmations or password resets. Benefit from Postmark’s deliverability, plus Latenode's visual workflow builder and flexible logic to filter events and enrich email data, ensuring accurate and timely communication.

See how Latenode works

FAQ Google Ads and Postmark

How can I connect my Google Ads account to Postmark using Latenode?

To connect your Google Ads account to Postmark on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Postmark accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I get email alerts for underperforming Google Ads?

Yes, easily! With Latenode, trigger Postmark emails based on Google Ads metrics. Get notified about low conversion rates and use AI to suggest improvements.

What types of tasks can I perform by integrating Google Ads with Postmark?

Integrating Google Ads with Postmark allows you to perform various tasks, including:

  • Send an email when a Google Ads campaign reaches a specific spend threshold.
  • Notify your team when a Google Ads keyword's Quality Score drops below a set value.
  • Automatically email leads generated from Google Ads with personalized follow-ups.
  • Create reports in Postmark based on Google Ads performance data.
  • Alert support teams to negative feedback received via Google Ads review extensions.

What kind of Google Ads data can I access within Latenode?

Latenode provides access to a wide array of Google Ads data, including campaign, ad group, keyword, and conversion metrics, for custom automation.

Are there any limitations to the Google Ads and Postmark integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data updates depend on the Google Ads API's refresh rate.
  • Complex workflows with numerous steps may require a higher Latenode plan.
  • Custom JavaScript code might be needed for very specific data transformations.

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