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Automatically trigger Process Street checklists from Google Ads conversions. Latenode's visual editor makes it easier to manage lead qualification and sales handoffs with no-code logic, enhancing team collaboration and data consistency.
Connect Google Ads and Process Street in minutes with Latenode.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Process Street will be your first step. To do this, click "Choose an app," find Google Ads or Process Street, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Process Street from the list of available apps, and choose the action you need from the list of nodes within Process Street.

Google Ads
β
Process Street
Now, click the Process Street node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Process Street settings. Authentication allows you to use Process Street through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
β
Process Street
Trigger on Webhook
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Google Ads
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β
Iterator
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Webhook response
After configuring Google Ads, Process Street, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Process Street integration works as expected. Depending on your setup, data should flow between Google Ads and Process Street (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Process Street + Slack: When a new Google Ads campaign is created, a corresponding checklist is automatically created in Process Street. The marketing team is then notified via Slack to review the newly created checklist.
Process Street + Google Ads + Google Sheets: When a task is completed in Process Street, the conversion rate in Google Ads is updated, and the update is logged in a Google Sheets spreadsheet for tracking and reporting purposes.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Process Street
Use Process Street in Latenode to run repeatable tasks like onboarding or reports as part of larger workflows. Automatically trigger actions in other apps (CRM, databases) when checklist items are completed, keeping processes moving. This avoids manual updates and ensures audit trails, all at Latenode's execution-based pricing.
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How can I connect my Google Ads account to Process Street using Latenode?
To connect your Google Ads account to Process Street on Latenode, follow these steps:
Can I automate lead follow-ups based on ad clicks?
Yes! Latenode allows triggering Process Street checklists from Google Ads conversions. Instantly engage leads; ensure consistent follow-up using no-code or even AI-powered personalization for higher conversion rates.
What types of tasks can I perform by integrating Google Ads with Process Street?
Integrating Google Ads with Process Street allows you to perform various tasks, including:
How can I track Google Ads spend within a Process Street checklist?
Use Latenode to pull spend data from Google Ads and update checklist variables in Process Street in real-time. Track budget adherence and ROI easily!
Are there any limitations to the Google Ads and Process Street integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: