Google Ads and Process Street Integration

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Automatically trigger Process Street checklists from Google Ads conversions. Latenode's visual editor makes it easier to manage lead qualification and sales handoffs with no-code logic, enhancing team collaboration and data consistency.

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Google Ads

Process Street

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Process Street

Create a New Scenario to Connect Google Ads and Process Street

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Process Street will be your first step. To do this, click "Choose an app," find Google Ads or Process Street, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Process Street Node

Next, click the plus (+) icon on the Google Ads node, select Process Street from the list of available apps, and choose the action you need from the list of nodes within Process Street.

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Process Street

Authenticate Process Street

Now, click the Process Street node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Process Street settings. Authentication allows you to use Process Street through Latenode.

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Configure the Google Ads and Process Street Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Ads and Process Street Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Process Street, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Process Street integration works as expected. Depending on your setup, data should flow between Google Ads and Process Street (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Process Street

Google Ads + Process Street + Slack: When a new Google Ads campaign is created, a corresponding checklist is automatically created in Process Street. The marketing team is then notified via Slack to review the newly created checklist.

Process Street + Google Ads + Google Sheets: When a task is completed in Process Street, the conversion rate in Google Ads is updated, and the update is logged in a Google Sheets spreadsheet for tracking and reporting purposes.

Google Ads and Process Street integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Process Street

Use Process Street in Latenode to run repeatable tasks like onboarding or reports as part of larger workflows. Automatically trigger actions in other apps (CRM, databases) when checklist items are completed, keeping processes moving. This avoids manual updates and ensures audit trails, all at Latenode's execution-based pricing.

See how Latenode works

FAQ Google Ads and Process Street

How can I connect my Google Ads account to Process Street using Latenode?

To connect your Google Ads account to Process Street on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Process Street accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead follow-ups based on ad clicks?

Yes! Latenode allows triggering Process Street checklists from Google Ads conversions. Instantly engage leads; ensure consistent follow-up using no-code or even AI-powered personalization for higher conversion rates.

What types of tasks can I perform by integrating Google Ads with Process Street?

Integrating Google Ads with Process Street allows you to perform various tasks, including:

  • Create Process Street checklists for new Google Ads leads.
  • Update Process Street tasks based on Google Ads campaign performance.
  • Send alerts in Process Street for low-performing Google Ads campaigns.
  • Automatically generate reports in Process Street from Google Ads data.
  • Manage ad spend approvals in Process Street triggered by Google Ads events.

How can I track Google Ads spend within a Process Street checklist?

Use Latenode to pull spend data from Google Ads and update checklist variables in Process Street in real-time. Track budget adherence and ROI easily!

Are there any limitations to the Google Ads and Process Street integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Google Ads data prior to integration setup may not be readily accessible.
  • Complex Google Ads campaign structures might require custom JavaScript for optimal integration.
  • Rate limits imposed by Google Ads and Process Street APIs can affect high-volume workflows.

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