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Automatically send insights from Google Ads to Productboard as feature requests or user feedback. Latenode lets you deeply customize data flows with JavaScript and scale affordably, paying only for execution time.
Connect Google Ads and Productboard in minutes with Latenode.
Create Google Ads to Productboard workflow
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Productboard will be your first step. To do this, click "Choose an app," find Google Ads or Productboard, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Productboard from the list of available apps, and choose the action you need from the list of nodes within Productboard.

Google Ads
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Productboard
Now, click the Productboard node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Productboard settings. Authentication allows you to use Productboard through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Productboard
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Productboard, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Productboard integration works as expected. Depending on your setup, data should flow between Google Ads and Productboard (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Productboard + Google Ads + Slack: When a new feature request is created in Productboard, the workflow searches for related Google Ads campaigns. If a campaign is found, a notification is sent to a Slack channel informing product managers about the feature request and the related advertising campaign.
Productboard + Google Sheets + Google Ads: When a new feature request is added to Productboard, its details are added to a Google Sheet. Then, Google Ads uses this data to create customer lists for targeted advertising campaigns.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Productboard
Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.
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How can I connect my Google Ads account to Productboard using Latenode?
To connect your Google Ads account to Productboard on Latenode, follow these steps:
Can I automatically create Productboard features from Google Ads?
Yes, you can! Latenode lets you create workflows to automatically generate features in Productboard based on high-performing Google Ads keywords, saving time and improving product insights.
What types of tasks can I perform by integrating Google Ads with Productboard?
Integrating Google Ads with Productboard allows you to perform various tasks, including:
How do I manage my Google Ads budget within Latenode workflows?
You can use Latenode's Google Ads integration to monitor spending, trigger alerts, and automate budget adjustments based on custom performance metrics and real-time data.
Are there any limitations to the Google Ads and Productboard integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: