How to connect Google Ads and Productboard
Create a New Scenario to Connect Google Ads and Productboard
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Productboard will be your first step. To do this, click "Choose an app," find Google Ads or Productboard, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Productboard Node
Next, click the plus (+) icon on the Google Ads node, select Productboard from the list of available apps, and choose the action you need from the list of nodes within Productboard.

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Authenticate Productboard
Now, click the Productboard node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Productboard settings. Authentication allows you to use Productboard through Latenode.
Configure the Google Ads and Productboard Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Productboard Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Productboard
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Productboard, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Productboard integration works as expected. Depending on your setup, data should flow between Google Ads and Productboard (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Productboard
Productboard + Google Ads + Slack: When a new feature request is created in Productboard, the workflow searches for related Google Ads campaigns. If a campaign is found, a notification is sent to a Slack channel informing product managers about the feature request and the related advertising campaign.
Productboard + Google Sheets + Google Ads: When a new feature request is added to Productboard, its details are added to a Google Sheet. Then, Google Ads uses this data to create customer lists for targeted advertising campaigns.
Google Ads and Productboard integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Productboard
Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.
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See how Latenode works
FAQ Google Ads and Productboard
How can I connect my Google Ads account to Productboard using Latenode?
To connect your Google Ads account to Productboard on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Productboard accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Productboard features from Google Ads?
Yes, you can! Latenode lets you create workflows to automatically generate features in Productboard based on high-performing Google Ads keywords, saving time and improving product insights.
What types of tasks can I perform by integrating Google Ads with Productboard?
Integrating Google Ads with Productboard allows you to perform various tasks, including:
- Create new Productboard features from high-converting Google Ads keywords.
- Update existing Productboard features with performance data from Google Ads.
- Trigger Productboard feature prioritization based on Google Ads spend.
- Send alerts to Productboard when Google Ads campaigns exceed budget.
- Analyze customer feedback alongside ad campaign performance in Productboard.
How do I manage my Google Ads budget within Latenode workflows?
You can use Latenode's Google Ads integration to monitor spending, trigger alerts, and automate budget adjustments based on custom performance metrics and real-time data.
Are there any limitations to the Google Ads and Productboard integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data transfer is limited to the Google Ads API's capabilities.
- Complex data transformations may require JavaScript knowledge.
- Rate limits on the Google Ads and Productboard APIs apply.