How to connect Google Ads and QuestionPro
Create a New Scenario to Connect Google Ads and QuestionPro
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or QuestionPro will be your first step. To do this, click "Choose an app," find Google Ads or QuestionPro, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the QuestionPro Node
Next, click the plus (+) icon on the Google Ads node, select QuestionPro from the list of available apps, and choose the action you need from the list of nodes within QuestionPro.

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Authenticate QuestionPro
Now, click the QuestionPro node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your QuestionPro settings. Authentication allows you to use QuestionPro through Latenode.
Configure the Google Ads and QuestionPro Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and QuestionPro Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, QuestionPro, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and QuestionPro integration works as expected. Depending on your setup, data should flow between Google Ads and QuestionPro (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and QuestionPro
Google Ads + QuestionPro + Slack: When a Google Ads campaign underperforms based on custom criteria, trigger a survey in QuestionPro to gather user feedback. Then, send a message to a designated Slack channel notifying the marketing team about the underperforming ad and the initiated survey.
QuestionPro + Google Ads + Google Sheets: When new survey responses are submitted in QuestionPro, extract the answers and use them to inform adjustments to Google Ads campaign targeting. Simultaneously, update a Google Sheets spreadsheet with the survey data and the corresponding ad targeting changes.
Google Ads and QuestionPro integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About QuestionPro
Automate survey workflows with QuestionPro in Latenode. Collect data, analyze results, and trigger actions based on responses. Pipe survey data into other apps (CRM, spreadsheets) for real-time updates. Use Latenode's logic and integrations to tailor workflows to specific business needs, bypassing manual data transfer and analysis. Scale your surveys effortlessly.
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See how Latenode works
FAQ Google Ads and QuestionPro
How can I connect my Google Ads account to QuestionPro using Latenode?
To connect your Google Ads account to QuestionPro on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and QuestionPro accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically trigger surveys based on Google Ads conversions?
Yes, you can! Latenode’s visual editor allows for easy setup of automated workflows, instantly triggering targeted QuestionPro surveys upon specific Google Ads conversions to gather real-time feedback.
What types of tasks can I perform by integrating Google Ads with QuestionPro?
Integrating Google Ads with QuestionPro allows you to perform various tasks, including:
- Capture customer feedback immediately after ad-driven conversions.
- Automatically update Google Ads keywords based on survey responses.
- Send personalized survey invitations triggered by Google Ads clicks.
- Analyze survey data to optimize ad campaign performance.
- Create custom reports combining ad metrics and survey insights.
How does Latenode handle Google Ads API changes automatically?
Latenode abstracts away API complexity. Our platform automatically manages API updates, minimizing disruptions and ensuring seamless Google Ads integration.
Are there any limitations to the Google Ads and QuestionPro integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Ads and QuestionPro APIs still apply.
- Historical data migration requires custom scripting or batch processing.
- Complex survey logic may need JavaScript coding within Latenode.