How to connect Google Ads and QuickBooks
Create a New Scenario to Connect Google Ads and QuickBooks
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or QuickBooks will be your first step. To do this, click "Choose an app," find Google Ads or QuickBooks, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the QuickBooks Node
Next, click the plus (+) icon on the Google Ads node, select QuickBooks from the list of available apps, and choose the action you need from the list of nodes within QuickBooks.

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Authenticate QuickBooks
Now, click the QuickBooks node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your QuickBooks settings. Authentication allows you to use QuickBooks through Latenode.
Configure the Google Ads and QuickBooks Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and QuickBooks Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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QuickBooks
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, QuickBooks, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and QuickBooks integration works as expected. Depending on your setup, data should flow between Google Ads and QuickBooks (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and QuickBooks
Google Ads + Slack: Monitor Google Ads campaign spending. When a campaign's cost exceeds a defined limit, send a notification to a Slack channel to alert the finance team.
QuickBooks + Google Ads + Google Sheets: Track advertising spend and sales revenue. Retrieve data from both QuickBooks (e.g., invoices) and Google Ads (e.g., campaign cost). Append this data to a Google Sheet to monitor ad spend versus sales.
Google Ads and QuickBooks integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About QuickBooks
Use QuickBooks within Latenode to automate accounting tasks. Sync invoices, track payments, and manage customer data across platforms. Automate data entry and reporting with no-code tools or custom JavaScript. Connect QuickBooks to your CRM, e-commerce, or payment gateways for streamlined financial workflows that scale easily.
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FAQ Google Ads and QuickBooks
How can I connect my Google Ads account to QuickBooks using Latenode?
To connect your Google Ads account to QuickBooks on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and QuickBooks accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically import Google Ads spend into QuickBooks?
Yes, you can! Latenode's visual editor simplifies this, letting you map Google Ads cost data directly into QuickBooks for accurate financial reporting and budget tracking.
What types of tasks can I perform by integrating Google Ads with QuickBooks?
Integrating Google Ads with QuickBooks allows you to perform various tasks, including:
- Automatically create QuickBooks invoices for Google Ads campaigns.
- Match Google Ads spend to specific QuickBooks customer accounts.
- Generate monthly financial reports combining ad data and sales data.
- Update QuickBooks with new customer info from Google Ads leads.
- Track ad campaign ROI directly within your QuickBooks dashboard.
HowdoIaccessadvancedGoogleAdsreportsthroughLatenode?
Latenode allows you to use custom JavaScript code and APIs to pull granular Google Ads data, then push it directly into QuickBooks.
Are there any limitations to the Google Ads and QuickBooks integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the API limits of both Google Ads and QuickBooks.
- Complex data transformations may require some JavaScript coding knowledge.
- Historical data migration might need manual adjustments for initial setup.