How to connect Google Ads and Qwilr
Create a New Scenario to Connect Google Ads and Qwilr
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Qwilr will be your first step. To do this, click "Choose an app," find Google Ads or Qwilr, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Qwilr Node
Next, click the plus (+) icon on the Google Ads node, select Qwilr from the list of available apps, and choose the action you need from the list of nodes within Qwilr.

Google Ads
⚙
Qwilr
Authenticate Qwilr
Now, click the Qwilr node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Qwilr settings. Authentication allows you to use Qwilr through Latenode.
Configure the Google Ads and Qwilr Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Qwilr Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Qwilr
Trigger on Webhook
⚙
Google Ads
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Google Ads, Qwilr, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Qwilr integration works as expected. Depending on your setup, data should flow between Google Ads and Qwilr (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Qwilr
Google Ads + Qwilr + Slack: When a new lead clicks on a Google Ads campaign, a Qwilr page is automatically generated using a template and a Slack notification is sent to the sales team.
Qwilr + Pipedrive + Google Ads: When a Qwilr page is accepted, a new lead is created in Pipedrive, and a contact is added to a Google Ads customer list for retargeting.
Google Ads and Qwilr integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
Related categories
About Qwilr
Automate Qwilr quote creation inside Latenode workflows. Automatically generate Qwilr proposals when triggered by new CRM leads or form submissions. Send data to Qwilr, then use Latenode to track views, trigger follow-ups, and update your database—no manual data entry needed. Scale personalized sales flows with ease.
Related categories
See how Latenode works
FAQ Google Ads and Qwilr
How can I connect my Google Ads account to Qwilr using Latenode?
To connect your Google Ads account to Qwilr on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Qwilr accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Qwilr proposals from Google Ads leads?
Yes, you can! With Latenode, trigger Qwilr proposal creation upon new Google Ads lead form submissions, instantly delivering tailored content to potential clients, saving time and ensuring rapid response.
What types of tasks can I perform by integrating Google Ads with Qwilr?
Integrating Google Ads with Qwilr allows you to perform various tasks, including:
- Create Qwilr proposals when a Google Ads lead form is submitted.
- Update Qwilr proposal status based on Google Ads conversion data.
- Send personalized follow-up emails using Qwilr's data after ad clicks.
- Automatically pause Google Ads campaigns based on Qwilr proposal outcomes.
- Generate reports combining Google Ads metrics with Qwilr proposal analytics.
What Google Ads data can I access in Latenode workflows?
You can access campaign data, ad group performance, keywords, conversion metrics, and audience details for advanced automation.
Are there any limitations to the Google Ads and Qwilr integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs' polling intervals.
- Complex proposal templates require careful data mapping configuration.
- Custom JavaScript coding might be needed for highly specific use cases.