How to connect Google Ads and Reddit
Create a New Scenario to Connect Google Ads and Reddit
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Reddit will be your first step. To do this, click "Choose an app," find Google Ads or Reddit, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Reddit Node
Next, click the plus (+) icon on the Google Ads node, select Reddit from the list of available apps, and choose the action you need from the list of nodes within Reddit.

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Authenticate Reddit
Now, click the Reddit node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Reddit settings. Authentication allows you to use Reddit through Latenode.
Configure the Google Ads and Reddit Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Reddit Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Reddit, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Reddit integration works as expected. Depending on your setup, data should flow between Google Ads and Reddit (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Reddit
Google Ads + Reddit + Slack: When a new Google Ads campaign is created, search for relevant subreddits on Reddit. If relevant subreddits are found, submit a post to them promoting the ad and notify the marketing team on Slack.
Reddit + Google Ads + Airtable: Analyze new comments on Reddit by user to identify trending topics. Use these trending topics to create targeted Google Ads campaigns, and log the campaign details and performance results in Airtable.
Google Ads and Reddit integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Reddit
Automate Reddit monitoring and engagement within Latenode. Track brand mentions, analyze community sentiment, and trigger actions based on posts or comments. Connect Reddit data to CRMs, databases, or marketing platforms. Use Latenode's visual editor and code blocks for tailored automation, surpassing basic IFTTT-style rules.
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FAQ Google Ads and Reddit
How can I connect my Google Ads account to Reddit using Latenode?
To connect your Google Ads account to Reddit on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Reddit accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust Reddit ad spend based on Google Ads conversions?
Yes, you can! Latenode enables dynamic budget adjustments using real-time data, optimizing spend across platforms and improving ROI. Leverage advanced logic for precise control.
What types of tasks can I perform by integrating Google Ads with Reddit?
Integrating Google Ads with Reddit allows you to perform various tasks, including:
- Sync Google Ads campaign data to Reddit ad campaigns.
- Pause Reddit ads based on Google Ads conversion performance.
- Create custom Reddit audiences from Google Ads customer lists.
- Post relevant Reddit content based on Google Ads keywords.
- Aggregate campaign metrics from both platforms in a single dashboard.
How can I track Google Ads conversions within my Reddit campaigns in Latenode?
Use Latenode's flexible data mapping to send conversion data from Google Ads to Reddit. Track results across platforms to improve ROI.
Are there any limitations to the Google Ads and Reddit integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and Reddit APIs may affect data syncing frequency.
- Complex custom audience matching may require advanced JavaScript coding.
- Historical data migration from one platform to another is not directly supported.