How to connect Google Ads and RingCentral
Create a New Scenario to Connect Google Ads and RingCentral
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or RingCentral will be your first step. To do this, click "Choose an app," find Google Ads or RingCentral, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the RingCentral Node
Next, click the plus (+) icon on the Google Ads node, select RingCentral from the list of available apps, and choose the action you need from the list of nodes within RingCentral.

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Authenticate RingCentral
Now, click the RingCentral node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your RingCentral settings. Authentication allows you to use RingCentral through Latenode.
Configure the Google Ads and RingCentral Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and RingCentral Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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RingCentral
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, RingCentral, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and RingCentral integration works as expected. Depending on your setup, data should flow between Google Ads and RingCentral (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and RingCentral
Google Ads + RingCentral + Slack: When a Google Ads campaign spends over a defined threshold, a RingCentral SMS is sent to the marketing team, and a notification is posted to a specified Slack channel.
RingCentral + Google Ads + Salesforce: When a new call ends in RingCentral, the call data is logged to Salesforce. If the Salesforce record indicates a critical support issue, the associated Google Ads campaigns are paused.
Google Ads and RingCentral integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About RingCentral
Integrate RingCentral with Latenode to automate call logging, SMS alerts, and contact management. Trigger workflows based on call events, automatically updating records in other apps like CRMs or support tools. Use Latenode's visual editor and scripting nodes for customized call handling and data synchronization.
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See how Latenode works
FAQ Google Ads and RingCentral
How can I connect my Google Ads account to RingCentral using Latenode?
To connect your Google Ads account to RingCentral on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and RingCentral accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track call conversions from Google Ads campaigns?
Yes, easily! Latenode lets you log RingCentral calls as Google Ads conversions, improving ROI insights. Use visual logic, JS, or AI to filter & format data.
What types of tasks can I perform by integrating Google Ads with RingCentral?
Integrating Google Ads with RingCentral allows you to perform various tasks, including:
- Automatically pause Google Ads keywords based on RingCentral call outcomes.
- Create RingCentral tasks for new leads generated from Google Ads campaigns.
- Send SMS follow-ups via RingCentral to Google Ads leads after a set time.
- Log RingCentral call details as conversion events in Google Ads.
- Update Google Ads audiences based on RingCentral interaction data.
Can I use JavaScript to customize data flows between Google Ads and RingCentral?
Yes! Latenode allows advanced users to utilize JavaScript code to manipulate and transform data for unique integration requirements.
Are there any limitations to the Google Ads and RingCentral integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires manual setup and may involve custom scripting.
- Complex reporting requirements might necessitate JavaScript for advanced data manipulation.
- Rate limits imposed by Google Ads and RingCentral APIs are subject to their respective policies.