How to connect Google Ads and Salesforce
Create a New Scenario to Connect Google Ads and Salesforce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Salesforce will be your first step. To do this, click "Choose an app," find Google Ads or Salesforce, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesforce Node
Next, click the plus (+) icon on the Google Ads node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the Google Ads and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Salesforce
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Salesforce integration works as expected. Depending on your setup, data should flow between Google Ads and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Salesforce
Google Ads + Salesforce + Slack: When a new lead is created in Salesforce (triggered by a Google Ads campaign), a notification is sent to a designated Slack channel to alert the sales team.
Google Ads + Salesforce + Google Sheets: Track Google Ads campaign performance data alongside sales data in Google Sheets, providing a consolidated view of advertising spend and its impact on sales outcomes.
Google Ads and Salesforce integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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See how Latenode works
FAQ Google Ads and Salesforce
How can I connect my Google Ads account to Salesforce using Latenode?
To connect your Google Ads account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI in Salesforce?
Yes, you can! Latenode's flexible data mapping allows you to automatically send Google Ads cost data to Salesforce and calculate ROI, saving hours of manual reporting.
What types of tasks can I perform by integrating Google Ads with Salesforce?
Integrating Google Ads with Salesforce allows you to perform various tasks, including:
- Create Salesforce leads from Google Ads lead form submissions instantly.
- Update Salesforce contact information based on Google Ads interactions.
- Automatically pause Google Ads campaigns when sales targets are reached.
- Track Google Ads campaign performance directly within Salesforce dashboards.
- Segment audiences in Google Ads based on Salesforce customer data.
How do I automate custom reports from Google Ads inside Latenode?
Latenode lets you use JavaScript code to create custom Google Ads report queries and deliver the data directly to Salesforce or any other app.
Are there any limitations to the Google Ads and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Ads to Salesforce may require custom scripting.
- Complex Salesforce data models might need advanced Latenode workflow configuration.
- API rate limits of Google Ads and Salesforce still apply, even when using Latenode.