How to connect Google Ads and Salesmate
Create a New Scenario to Connect Google Ads and Salesmate
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Salesmate will be your first step. To do this, click "Choose an app," find Google Ads or Salesmate, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesmate Node
Next, click the plus (+) icon on the Google Ads node, select Salesmate from the list of available apps, and choose the action you need from the list of nodes within Salesmate.

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Salesmate

Authenticate Salesmate
Now, click the Salesmate node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesmate settings. Authentication allows you to use Salesmate through Latenode.
Configure the Google Ads and Salesmate Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Salesmate Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Salesmate
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Salesmate, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Salesmate integration works as expected. Depending on your setup, data should flow between Google Ads and Salesmate (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Salesmate
Google Ads + Salesmate + Slack: When a new contact is added to a customer list in Google Ads, a corresponding contact is created in Salesmate. Subsequently, a notification is sent to a designated Slack channel to inform the sales team about the new lead.
Salesmate + Google Ads + Google Sheets: When a deal is updated in Salesmate, the flow searches for related Google Ads campaigns and retrieves their performance data. This data is then added as a new row to a specified Google Sheets spreadsheet for performance tracking.
Google Ads and Salesmate integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Salesmate
Automate Salesmate tasks within Latenode to streamline sales processes. Trigger actions like lead creation or deal updates based on events in other apps. Connect Salesmate to your marketing stack, enrich data, and manage follow-ups using visual workflows and custom logic, avoiding manual data entry. Scale your sales automation without code, paying only for execution time.
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See how Latenode works
FAQ Google Ads and Salesmate
How can I connect my Google Ads account to Salesmate using Latenode?
To connect your Google Ads account to Salesmate on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Salesmate accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Salesmate deals from Google Ads leads?
Yes, you can! Latenode lets you create automated workflows to instantly turn Google Ads leads into Salesmate deals, ensuring rapid response and maximizing your sales potential.
What types of tasks can I perform by integrating Google Ads with Salesmate?
Integrating Google Ads with Salesmate allows you to perform various tasks, including:
- Create new Salesmate contacts from Google Ads lead form submissions
- Update Salesmate deals based on Google Ads campaign performance data
- Trigger personalized email sequences in Salesmate for high-intent Google Ads clicks
- Log Google Ads campaign costs against Salesmate opportunities for ROI tracking
- Pause or adjust Google Ads bids based on Salesmate deal conversion rates
How can I track Google Ads spend directly in Salesmate?
Use Latenode to pull Google Ads cost data and log it against Salesmate deals, providing a clear ROI view for each campaign, all without manual data entry.
Are there any limitations to the Google Ads and Salesmate integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API request limits of both Google Ads and Salesmate.
- Custom field mappings may require some initial configuration to align data structures.
- Advanced reporting within Latenode may necessitate JavaScript knowledge for complex transformations.