Google Ads and Scoro Integration

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Sync Google Ads leads to Scoro and automatically update deal stages. Latenode's visual editor makes it easier to customize your sales funnel logic. Scale affordably using JavaScript for complex routing.

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Google Ads

Scoro

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Scoro

Create a New Scenario to Connect Google Ads and Scoro

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Scoro will be your first step. To do this, click "Choose an app," find Google Ads or Scoro, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Scoro Node

Next, click the plus (+) icon on the Google Ads node, select Scoro from the list of available apps, and choose the action you need from the list of nodes within Scoro.

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Scoro

Authenticate Scoro

Now, click the Scoro node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Scoro settings. Authentication allows you to use Scoro through Latenode.

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Google Ads

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Scoro

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Sign In

Run node once

Configure the Google Ads and Scoro Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Scoro Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Google Ads and Scoro Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Scoro, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Scoro integration works as expected. Depending on your setup, data should flow between Google Ads and Scoro (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Scoro

Google Ads + Scoro + Slack: When a Google Ads campaign generates a lead, Scoro finds or creates a corresponding client. Then, a Slack message is sent to the sales team to follow up on the new lead.

Scoro + Google Sheets + Google Ads: Analyze project data in Scoro to identify best-performing projects. Then, allocate Google Ads budget to similar projects listed in a Google Sheet by updating the campaign budget.

Google Ads and Scoro integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Scoro

Use Scoro in Latenode to automate project & client management tasks. Automatically sync data between Scoro and other tools, like accounting or marketing platforms. Create custom workflows to streamline sales, billing, or reporting, using Latenode’s visual editor and flexible API for deeper integration.

See how Latenode works

FAQ Google Ads and Scoro

How can I connect my Google Ads account to Scoro using Latenode?

To connect your Google Ads account to Scoro on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Scoro accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Scoro projects with Google Ads spend data?

Yes, you can! Latenode's visual editor makes it easy to map Google Ads costs to Scoro projects, providing real-time budget tracking and performance insights.

What types of tasks can I perform by integrating Google Ads with Scoro?

Integrating Google Ads with Scoro allows you to perform various tasks, including:

  • Create Scoro tasks when new leads are generated from Google Ads campaigns.
  • Automatically update deal stages in Scoro based on Google Ads performance.
  • Sync campaign costs from Google Ads to Scoro for accurate project budgeting.
  • Trigger Scoro project updates based on Google Ads keyword performance.
  • Generate custom reports in Scoro using Google Ads data.

Can I use JavaScript to transform Google Ads data in Latenode?

Yes! Latenode provides flexible JavaScript nodes to transform data. Tailor Google Ads data to perfectly fit your Scoro fields, enhancing precision.

Are there any limitations to the Google Ads and Scoro integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data import from Google Ads may require manual configuration.
  • Complex custom fields in Scoro might need advanced mapping via JavaScript.
  • API rate limits of Google Ads and Scoro apply to integration frequency.

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