Google Ads and Sendgrid Integration

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Automatically nurture leads from Google Ads with targeted emails via Sendgrid. Latenode's visual editor makes building advanced follow-up sequences easy, and affordable execution-based pricing helps scale campaigns.

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Google Ads

Sendgrid

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Sendgrid

Create a New Scenario to Connect Google Ads and Sendgrid

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Sendgrid will be your first step. To do this, click "Choose an app," find Google Ads or Sendgrid, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Sendgrid Node

Next, click the plus (+) icon on the Google Ads node, select Sendgrid from the list of available apps, and choose the action you need from the list of nodes within Sendgrid.

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Sendgrid

Authenticate Sendgrid

Now, click the Sendgrid node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendgrid settings. Authentication allows you to use Sendgrid through Latenode.

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Google Ads

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Sendgrid

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Connect Sendgrid

Sign In

Run node once

Configure the Google Ads and Sendgrid Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Sendgrid Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Sendgrid, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Sendgrid integration works as expected. Depending on your setup, data should flow between Google Ads and Sendgrid (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Sendgrid

Google Ads + Sendgrid + Slack: When a Google Ads campaign's performance metrics (e.g., cost per conversion) fall below a defined threshold, an email is sent via Sendgrid to the marketing team lead. A Slack message is also sent to a dedicated channel to alert the broader marketing team about the underperforming campaign.

Google Sheets + Google Ads + Sendgrid: Track Sendgrid email campaign performance data in a Google Sheet. If the sheet identifies underperforming campaigns (e.g., low open rates), automatically pause the corresponding Google Ads campaigns, preventing further ad spend waste.

Google Ads and Sendgrid integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

See how Latenode works

FAQ Google Ads and Sendgrid

How can I connect my Google Ads account to Sendgrid using Latenode?

To connect your Google Ads account to Sendgrid on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Sendgrid accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger emails for high-spending Google Ads campaigns?

Yes, you can! Latenode's visual editor allows you to trigger Sendgrid emails when Google Ads spend reaches a threshold, enabling instant notifications and budget control.

What types of tasks can I perform by integrating Google Ads with Sendgrid?

Integrating Google Ads with Sendgrid allows you to perform various tasks, including:

  • Send thank you emails after a user clicks a Google Ads campaign.
  • Alert sales when a lead from Google Ads signs up for a newsletter.
  • Update email lists based on Google Ads conversion data.
  • Pause campaigns with low email engagement using automated alerts.
  • Send personalized offers to users who interact with specific Google Ads.

How does Latenode handle Google Ads API rate limits?

Latenode intelligently manages API calls and implements retry mechanisms, ensuring smooth operation even with Google Ads rate limits.

Are there any limitations to the Google Ads and Sendgrid integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data import from Google Ads to Sendgrid might require custom scripting.
  • Complex audience segmentation in Sendgrid may necessitate intermediate data transformation.
  • Real-time data synchronization depends on Google Ads API update frequency.

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