How to connect Google Ads and ServiceM8
Create a New Scenario to Connect Google Ads and ServiceM8
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or ServiceM8 will be your first step. To do this, click "Choose an app," find Google Ads or ServiceM8, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the ServiceM8 Node
Next, click the plus (+) icon on the Google Ads node, select ServiceM8 from the list of available apps, and choose the action you need from the list of nodes within ServiceM8.

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ServiceM8

Authenticate ServiceM8
Now, click the ServiceM8 node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ServiceM8 settings. Authentication allows you to use ServiceM8 through Latenode.
Configure the Google Ads and ServiceM8 Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and ServiceM8 Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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ServiceM8
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, ServiceM8, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and ServiceM8 integration works as expected. Depending on your setup, data should flow between Google Ads and ServiceM8 (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and ServiceM8
Google Ads + ServiceM8 + Slack: When a new lead is generated in Google Ads, a new client is created in ServiceM8. Then, if a new job is created for that client in ServiceM8, a notification is sent to a specified Slack channel.
ServiceM8 + Google Ads + Google Sheets: When a job is completed in ServiceM8, the job details are added as a new row to a Google Sheet. This new row addition in Google Sheets can trigger a re-marketing campaign in Google Ads by adding the client to a Customer List.
Google Ads and ServiceM8 integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About ServiceM8
Sync ServiceM8 field service data with other apps inside Latenode to automate scheduling, invoicing, and client communication. Use Latenode's visual editor to build custom workflows triggered by ServiceM8 events, avoiding manual data entry. Connect accounting, CRM, and marketing tools, extending ServiceM8's capabilities without complex coding.
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See how Latenode works
FAQ Google Ads and ServiceM8
How can I connect my Google Ads account to ServiceM8 using Latenode?
To connect your Google Ads account to ServiceM8 on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and ServiceM8 accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger ServiceM8 jobs from Google Ads conversions?
Yes, you can! Latenode allows you to automatically create ServiceM8 jobs when a Google Ads conversion occurs, streamlining lead management and improving response times. Leverage Latenode's advanced logic for precise automation.
What types of tasks can I perform by integrating Google Ads with ServiceM8?
Integrating Google Ads with ServiceM8 allows you to perform various tasks, including:
- Creating new ServiceM8 clients from Google Ads lead form submissions.
- Updating ServiceM8 client details based on Google Ads conversion data.
- Triggering specific ServiceM8 job templates when a Google Ads campaign hits a goal.
- Sending automated SMS updates via ServiceM8 after a Google Ads click.
- Generating customized ServiceM8 reports using Google Ads performance data.
Can I use JavaScript with Google Ads in Latenode workflows?
Yes! Latenode allows JavaScript code blocks within your workflows. Use JS to manipulate Google Ads data and create custom logic.
Are there any limitations to the Google Ads and ServiceM8 integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Ads to ServiceM8 may require custom solutions.
- Complex Google Ads campaign structures may need simplified logic in Latenode workflows.
- API rate limits on either Google Ads or ServiceM8 can impact workflow execution speed.