How to connect Google Ads and Shippo
Create a New Scenario to Connect Google Ads and Shippo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Shippo will be your first step. To do this, click "Choose an app," find Google Ads or Shippo, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shippo Node
Next, click the plus (+) icon on the Google Ads node, select Shippo from the list of available apps, and choose the action you need from the list of nodes within Shippo.

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Authenticate Shippo
Now, click the Shippo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shippo settings. Authentication allows you to use Shippo through Latenode.
Configure the Google Ads and Shippo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Shippo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Shippo
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Shippo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Shippo integration works as expected. Depending on your setup, data should flow between Google Ads and Shippo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Shippo
Google Ads + Shippo + Google Sheets: When a new shipping label is created in Shippo, the automation finds the corresponding order and extracts shipping costs. This data is then combined with Google Ads campaign spend data (fetched using campaign name), and both values are added to a Google Sheet for ROI tracking.
Shopify + Shippo + Google Ads: When an order is shipped via Shippo, use Shopify data to find the customer. Create a Google Ads customer list and add the customer to that list to trigger targeted Google Ads campaigns.
Google Ads and Shippo integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Shippo
Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.
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See how Latenode works
FAQ Google Ads and Shippo
How can I connect my Google Ads account to Shippo using Latenode?
To connect your Google Ads account to Shippo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Shippo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate shipping for Google Ads conversions?
Yes, you can! Latenode enables automated workflows, triggering Shippo shipment creation directly from Google Ads conversion events. Streamline fulfillment and improve customer satisfaction with every order.
What types of tasks can I perform by integrating Google Ads with Shippo?
Integrating Google Ads with Shippo allows you to perform various tasks, including:
- Automatically create shipping labels for new Google Ads conversions.
- Update Google Ads with shipping status from Shippo.
- Trigger personalized email notifications based on shipment events.
- Calculate shipping costs and adjust bids in Google Ads.
- Track ad campaign ROI based on actual delivered orders.
How to track Google Ads conversions in Shippo using Latenode?
Use Latenode to pass conversion data from Google Ads to Shippo. Track each order’s origin for deeper sales attribution and performance analysis.
Are there any limitations to the Google Ads and Shippo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup cannot be automatically synced.
- Complex custom shipping logic might require JavaScript coding within Latenode.
- The integration relies on the stability of Google Ads and Shippo APIs.