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How to connect Google Ads and Shopify
Create a New Scenario to Connect Google Ads and Shopify
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Shopify will be your first step. To do this, click "Choose an app," find Google Ads or Shopify, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shopify Node
Next, click the plus (+) icon on the Google Ads node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.
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Authenticate Shopify
Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.
Configure the Google Ads and Shopify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Shopify Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Shopify integration works as expected. Depending on your setup, data should flow between Google Ads and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Shopify
Google Ads + Shopify + Slack: When a Google Ads campaign is running, and a new paid order is created in Shopify, a message is sent to a Slack channel notifying the team about the sale attributed to the campaign.
Shopify + Google Ads + Klaviyo: When a customer buys a specific product on Shopify, the customer's information is added to a customer list in Google Ads for retargeting, and the customer is added to a specific list in Klaviyo to initiate a tailored email series.
Google Ads and Shopify integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Shopify
Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.
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See how Latenode works
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FAQ Google Ads and Shopify
How can I connect my Google Ads account to Shopify using Latenode?
To connect your Google Ads account to Shopify on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Shopify accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Ads with Shopify product changes?
Yes, you can! Latenode lets you sync product info in real-time. This ensures your ads always reflect the latest prices and availability, boosting ad relevance and conversion rates.
What types of tasks can I perform by integrating Google Ads with Shopify?
Integrating Google Ads with Shopify allows you to perform various tasks, including:
- Automatically updating ad copy based on Shopify product descriptions.
- Pausing Google Ads for out-of-stock Shopify products.
- Creating targeted ads based on Shopify customer purchase history.
- Importing Shopify conversion data into Google Ads for better tracking.
- Triggering Google Ads campaigns when new Shopify products are added.
Can I use JavaScript to transform Google Ads data on Latenode?
Yes! Latenode enables you to use JavaScript for advanced data transformation, giving you complete control over your Google Ads data.
Are there any limitations to the Google Ads and Shopify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration might require custom scripting.
- Complex data transformations may require JavaScript knowledge.
- Rate limits of Google Ads and Shopify APIs apply.
