How to connect Google Ads and Signnow
Create a New Scenario to Connect Google Ads and Signnow
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Signnow will be your first step. To do this, click "Choose an app," find Google Ads or Signnow, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Signnow Node
Next, click the plus (+) icon on the Google Ads node, select Signnow from the list of available apps, and choose the action you need from the list of nodes within Signnow.

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Authenticate Signnow
Now, click the Signnow node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Signnow settings. Authentication allows you to use Signnow through Latenode.
Configure the Google Ads and Signnow Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Signnow Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Signnow
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Signnow, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Signnow integration works as expected. Depending on your setup, data should flow between Google Ads and Signnow (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Signnow
Google Ads + Signnow + Slack: When a lead interacts with a Google Ad, their contact information is added to a customer list in Google Ads. This triggers sending a service agreement via Signnow. Once the agreement is sent, a notification is posted in a designated Slack channel to inform the sales team.
Signnow + Google Ads + Pipedrive: When a service agreement is signed in Signnow, the data from the signed document is used to create a targeted Google Ads campaign. Simultaneously, a new deal is created in Pipedrive to track the potential customer.
Google Ads and Signnow integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Signnow
Automate document signing with Signnow in Latenode. Request signatures automatically when specific events occur in your other apps. Streamline contract workflows and approvals without manual intervention. Latenode provides the flexible logic and integrations Signnow lacks, automating end-to-end processes with AI and custom scripts.
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See how Latenode works
FAQ Google Ads and Signnow
How can I connect my Google Ads account to Signnow using Latenode?
To connect your Google Ads account to Signnow on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Signnow accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send contracts to leads generated by Google Ads?
Yes, you can! Latenode enables seamless automation, triggering document sends in Signnow whenever a new qualified lead is captured in Google Ads. Streamline your sales process!
What types of tasks can I perform by integrating Google Ads with Signnow?
Integrating Google Ads with Signnow allows you to perform various tasks, including:
- Automatically sending a contract when a Google Ads lead matches certain criteria.
- Updating lead information in a CRM after a contract is signed in Signnow.
- Creating personalized contract templates based on Google Ads keyword triggers.
- Generating reports on contract completion rates based on Google Ads campaigns.
- Triggering internal notifications upon contract signature linked to a specific ad.
How do I use Google Ads data to personalize Signnow contracts?
Use Latenode's data mapping features to dynamically populate Signnow contract fields with information pulled directly from your Google Ads lead data.
Are there any limitations to the Google Ads and Signnow integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data updates are subject to Google Ads and Signnow API rate limits.
- Complex conditional logic may require JavaScript coding in Latenode's code block.
- Integration is dependent on the availability and stability of Google Ads and Signnow APIs.