How to connect Google Ads and Simplesat
Create a New Scenario to Connect Google Ads and Simplesat
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Simplesat will be your first step. To do this, click "Choose an app," find Google Ads or Simplesat, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Simplesat Node
Next, click the plus (+) icon on the Google Ads node, select Simplesat from the list of available apps, and choose the action you need from the list of nodes within Simplesat.

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Simplesat
Authenticate Simplesat
Now, click the Simplesat node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Simplesat settings. Authentication allows you to use Simplesat through Latenode.
Configure the Google Ads and Simplesat Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Simplesat Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Simplesat
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Simplesat, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Simplesat integration works as expected. Depending on your setup, data should flow between Google Ads and Simplesat (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Simplesat
Simplesat + Slack + Google Ads: When a new negative answer is received in Simplesat, a notification is sent to a Slack channel. The marketing team can then use the Google Ads actions to search campaigns and ad groups based on the feedback to adjust ad performance.
Simplesat + Google Ads + Google Sheets: This flow retrieves survey responses from Simplesat and campaign data from Google Ads. The information is then added to a Google Sheet for analysis and optimization of ad campaigns.
Google Ads and Simplesat integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Simplesat
Embed Simplesat in Latenode to automate feedback loops. Trigger surveys after key events in your workflows (e.g., support ticket close). Analyze responses, update systems, and alert teams based on satisfaction scores. Using Latenode, you ensure timely actions and reporting without manual checks.
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See how Latenode works
FAQ Google Ads and Simplesat
How can I connect my Google Ads account to Simplesat using Latenode?
To connect your Google Ads account to Simplesat on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Simplesat accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically trigger surveys after ad clicks?
Yes! Latenode enables automated workflows. Trigger Simplesat surveys based on Google Ads clicks for immediate feedback. Use Latenode's logic blocks to refine audience targeting, improving response rates.
What types of tasks can I perform by integrating Google Ads with Simplesat?
Integrating Google Ads with Simplesat allows you to perform various tasks, including:
- Send customer satisfaction surveys after a user clicks on a specific Google Ad.
- Analyze Simplesat feedback to optimize Google Ads campaign targeting.
- Create internal reports combining ad spend with customer satisfaction scores.
- Tag Simplesat surveys based on Google Ads campaign data for segmentation.
- Alert team channels when negative feedback is received from ad-driven leads.
How easily can I scale Google Ads Simplesat workflows in Latenode?
Latenode's architecture allows you to effortlessly scale your Google Ads and Simplesat workflows to handle increasing data volumes without performance degradation.
Are there any limitations to the Google Ads and Simplesat integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Ads prior to integration may not be accessible.
- Complex custom survey logic may require JavaScript coding within Latenode.
- Rate limits imposed by Google Ads and Simplesat APIs still apply.