Google Ads and Simplybook Integration

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Automatically update Google Ads based on Simplybook appointments. Latenode's visual editor simplifies complex logic, letting you optimize ad spend using real-time booking data. Scale efficiently and only pay for execution time.

Google Ads + Simplybook integration

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Google Ads

Simplybook

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Simplybook

Create a New Scenario to Connect Google Ads and Simplybook

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Simplybook will be your first step. To do this, click "Choose an app," find Google Ads or Simplybook, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

Sign In
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Run node once

Add the Simplybook Node

Next, click the plus (+) icon on the Google Ads node, select Simplybook from the list of available apps, and choose the action you need from the list of nodes within Simplybook.

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Simplybook

Authenticate Simplybook

Now, click the Simplybook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Simplybook settings. Authentication allows you to use Simplybook through Latenode.

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Simplybook

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Run node once

Configure the Google Ads and Simplybook Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Simplybook Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Google Ads and Simplybook Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Simplybook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Google Ads and Simplybook integration works as expected. Depending on your setup, data should flow between Google Ads and Simplybook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Simplybook

Google Ads + Simplybook + Slack: When a new booking is created in Simplybook, triggered by a Google Ads campaign, a notification is sent to the marketing team in a Slack channel.

Simplybook + Google Sheets + Google Ads: Track successful bookings from Simplybook by adding them to Google Sheets, then update Google Ads bids based on booking data stored in the sheet.

Google Ads and Simplybook integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Simplybook

Automate booking workflows with Simplybook in Latenode. Sync schedules, manage appointments, and trigger follow-up actions without manual work. Connect booking data to CRMs, payment gateways, or marketing tools. Latenode's visual builder and flexible integrations make automating complex booking processes easy and scalable, exceeding Simplybook's built-in options.

See how Latenode works

FAQ Google Ads and Simplybook

How can I connect my Google Ads account to Simplybook using Latenode?

To connect your Google Ads account to Simplybook on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Simplybook accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically adjust Google Ads bids based on Simplybook booking data?

Yes, you can! Latenode's flexible logic and AI steps enable you to dynamically adjust Google Ads bids based on Simplybook booking trends, optimizing ad spend for peak demand.

What types of tasks can I perform by integrating Google Ads with Simplybook?

Integrating Google Ads with Simplybook allows you to perform various tasks, including:

  • Automatically creating Google Ads remarketing lists from new Simplybook clients.
  • Pausing Google Ads campaigns when Simplybook calendars are fully booked.
  • Sending custom promotional offers to new Simplybook users via Google Ads.
  • Updating Google Ads conversion tracking with Simplybook appointment data.
  • Triggering Google Ads A/B tests based on successful Simplybook booking flows.

Can I track Google Ads conversions within Simplybook automatically?

Yes! Latenode automates data flow, updating Simplybook with Google Ads conversion info for enhanced reporting and ROI analysis.

Are there any limitations to the Google Ads and Simplybook integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration between Google Ads and Simplybook may require custom scripting.
  • Complex, highly customized workflows may require some JavaScript coding.
  • Real-time data synchronization is subject to Google Ads and Simplybook API rate limits.

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