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Automatically update Google Ads based on Simplybook appointments. Latenode's visual editor simplifies complex logic, letting you optimize ad spend using real-time booking data. Scale efficiently and only pay for execution time.
Connect Google Ads and Simplybook in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Simplybook will be your first step. To do this, click "Choose an app," find Google Ads or Simplybook, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Simplybook from the list of available apps, and choose the action you need from the list of nodes within Simplybook.

Google Ads
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Simplybook
Now, click the Simplybook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Simplybook settings. Authentication allows you to use Simplybook through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Simplybook
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Simplybook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Simplybook integration works as expected. Depending on your setup, data should flow between Google Ads and Simplybook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Simplybook + Slack: When a new booking is created in Simplybook, triggered by a Google Ads campaign, a notification is sent to the marketing team in a Slack channel.
Simplybook + Google Sheets + Google Ads: Track successful bookings from Simplybook by adding them to Google Sheets, then update Google Ads bids based on booking data stored in the sheet.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Simplybook
Automate booking workflows with Simplybook in Latenode. Sync schedules, manage appointments, and trigger follow-up actions without manual work. Connect booking data to CRMs, payment gateways, or marketing tools. Latenode's visual builder and flexible integrations make automating complex booking processes easy and scalable, exceeding Simplybook's built-in options.
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How can I connect my Google Ads account to Simplybook using Latenode?
To connect your Google Ads account to Simplybook on Latenode, follow these steps:
Can I automatically adjust Google Ads bids based on Simplybook booking data?
Yes, you can! Latenode's flexible logic and AI steps enable you to dynamically adjust Google Ads bids based on Simplybook booking trends, optimizing ad spend for peak demand.
What types of tasks can I perform by integrating Google Ads with Simplybook?
Integrating Google Ads with Simplybook allows you to perform various tasks, including:
Can I track Google Ads conversions within Simplybook automatically?
Yes! Latenode automates data flow, updating Simplybook with Google Ads conversion info for enhanced reporting and ROI analysis.
Are there any limitations to the Google Ads and Simplybook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: