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How to connect Google Ads and Slack
Create a New Scenario to Connect Google Ads and Slack
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Slack will be your first step. To do this, click "Choose an app," find Google Ads or Slack, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Slack Node
Next, click the plus (+) icon on the Google Ads node, select Slack from the list of available apps, and choose the action you need from the list of nodes within Slack.
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Authenticate Slack
Now, click the Slack node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Slack settings. Authentication allows you to use Slack through Latenode.
Configure the Google Ads and Slack Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Slack Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Slack, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Slack integration works as expected. Depending on your setup, data should flow between Google Ads and Slack (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Slack
Google Ads + Google Sheets + Slack: This automation tracks Google Ads campaign spend. It writes the spend data to a Google Sheet. When the spend reaches a predefined threshold, a notification is sent to a Slack channel.
Google Ads + PagerDuty + Slack: When Google Ads detects a critical campaign failure (e.g., using Search Campaigns), an alert is immediately sent to the on-call team via PagerDuty. A notification is also posted to a designated Slack channel to inform stakeholders.
Google Ads and Slack integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Slack
Send Slack messages and automate channel updates directly from Latenode workflows. Get instant alerts on critical events, share data insights, or trigger actions based on user input. Centralize notifications and approvals by combining Slack with databases, CRMs, and AI models within a scalable, low-code environment.
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FAQ Google Ads and Slack
How can I connect my Google Ads account to Slack using Latenode?
To connect your Google Ads account to Slack on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Slack accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified on Slack for new Google Ads leads?
Yes, you can! Latenode lets you trigger Slack notifications when new leads come in from Google Ads. Use our visual editor to build custom alerts without code and react faster!
What types of tasks can I perform by integrating Google Ads with Slack?
Integrating Google Ads with Slack allows you to perform various tasks, including:
- Receive instant Slack alerts for critical Google Ads performance drops.
- Post daily or weekly Google Ads performance reports to a Slack channel.
- Notify team members in Slack when a Google Ads campaign reaches its budget.
- Send a Slack message when new high-value keywords are added to Google Ads.
- Alert a Slack channel for disapproved Google Ads ads and policy violations.
HowdoIautomaticalypauseGoogleAdscampaignsonLatenode?
Automate campaign pausing with Latenode using our visual editor. Connect to Google Ads, set your conditions, and instantly pause campaigns when needed.
Are there any limitations to the Google Ads and Slack integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data access in Google Ads is subject to Google's API limitations.
- Slack message formatting options are determined by the Slack API.
- High-volume data transfers may be subject to Google Ads API usage limits.
