How to connect Google Ads and SmartSuite
Create a New Scenario to Connect Google Ads and SmartSuite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or SmartSuite will be your first step. To do this, click "Choose an app," find Google Ads or SmartSuite, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the SmartSuite Node
Next, click the plus (+) icon on the Google Ads node, select SmartSuite from the list of available apps, and choose the action you need from the list of nodes within SmartSuite.

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Authenticate SmartSuite
Now, click the SmartSuite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your SmartSuite settings. Authentication allows you to use SmartSuite through Latenode.
Configure the Google Ads and SmartSuite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and SmartSuite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, SmartSuite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and SmartSuite integration works as expected. Depending on your setup, data should flow between Google Ads and SmartSuite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and SmartSuite
Google Ads + SmartSuite + Slack: When a Google Ads campaign reaches a predefined conversion goal tracked as a new record in SmartSuite, a message is sent to a designated Slack channel to notify the marketing team.
SmartSuite + Google Ads + Google Sheets: When a SmartSuite record is updated, its data, combined with Google Ads campaign performance data, is used to update a summary report in Google Sheets. This allows for easy tracking of project data and ad performance.
Google Ads and SmartSuite integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About SmartSuite
Use SmartSuite in Latenode to build flexible data workflows. Automate tasks like project management, CRM updates, or inventory tracking. Latenode adds custom logic, AI processing, and file handling to SmartSuite's structured data, creating scalable solutions that go beyond basic automation.
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See how Latenode works
FAQ Google Ads and SmartSuite
How can I connect my Google Ads account to SmartSuite using Latenode?
To connect your Google Ads account to SmartSuite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and SmartSuite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead data transfer from Google Ads to SmartSuite?
Yes, you can! Latenode's visual editor simplifies data transfer, ensuring new leads from Google Ads automatically populate your SmartSuite database for faster follow-up.
What types of tasks can I perform by integrating Google Ads with SmartSuite?
Integrating Google Ads with SmartSuite allows you to perform various tasks, including:
- Automatically creating new SmartSuite records from new Google Ads leads.
- Updating SmartSuite records when Google Ads campaign budgets change.
- Triggering email notifications in SmartSuite for high-performing Google Ads campaigns.
- Calculating ROI by tracking ad spend versus lead conversion rates in SmartSuite.
- Syncing Google Ads campaign performance data to SmartSuite for reporting.
How can I track Google Ads campaign performance directly within SmartSuite?
Latenode lets you build automated workflows to pull Google Ads metrics into SmartSuite, providing a centralized view of campaign performance and lead status.
Are there any limitations to the Google Ads and SmartSuite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires familiarity with Google Ads and SmartSuite API permissions.
- Complex data transformations may require custom JavaScript code in Latenode.
- Rate limits imposed by Google Ads and SmartSuite APIs may affect large data syncs.