How to connect Google Ads and Smsapi
Create a New Scenario to Connect Google Ads and Smsapi
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Smsapi will be your first step. To do this, click "Choose an app," find Google Ads or Smsapi, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Smsapi Node
Next, click the plus (+) icon on the Google Ads node, select Smsapi from the list of available apps, and choose the action you need from the list of nodes within Smsapi.

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Authenticate Smsapi
Now, click the Smsapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Smsapi settings. Authentication allows you to use Smsapi through Latenode.
Configure the Google Ads and Smsapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Smsapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Smsapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Smsapi integration works as expected. Depending on your setup, data should flow between Google Ads and Smsapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Smsapi
Google Ads + Smsapi + Google Sheets: Monitors Google Ads campaigns. When an ad group's performance drops below a defined threshold, an SMS message is sent to alert the marketing team, and the incident is logged in a Google Sheet for tracking and analysis.
Google Ads + Smsapi + Slack: Triggers an SMS and a Slack message when a new Google Ads campaign is created. The SMS alerts the campaign manager, while the Slack message informs the marketing team about the new campaign launch.
Google Ads and Smsapi integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Smsapi
Use Smsapi in Latenode to automate SMS notifications and alerts within your workflows. Send appointment reminders, order updates, or critical alerts automatically based on triggers from your apps. Unlike basic SMS integrations, Latenode allows you to customize messages with data transformations and conditional logic, ensuring relevant and timely communication for each user, scaling with your business needs.
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See how Latenode works
FAQ Google Ads and Smsapi
How can I connect my Google Ads account to Smsapi using Latenode?
To connect your Google Ads account to Smsapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Smsapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get SMS alerts for low-performing Google Ads?
Yes, you can! Latenode's visual editor makes it easy to trigger SMSapi messages based on Google Ads performance, ensuring immediate action to improve ad campaigns.
What types of tasks can I perform by integrating Google Ads with Smsapi?
Integrating Google Ads with Smsapi allows you to perform various tasks, including:
- Sending SMS alerts for critical Google Ads events.
- Notifying the team about high-value conversions.
- Automatically pausing low-performing ads via SMS command.
- Sending SMS promotions to users based on ad interactions.
- Alerting support when ads exceed a budget threshold.
How to trigger SMS notifications based on Google Ads spend?
Use Latenode’s visual editor to create a workflow that monitors Google Ads spend and automatically sends SMS notifications via Smsapi when thresholds are met.
Are there any limitations to the Google Ads and Smsapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- SMS delivery rates depend on the Smsapi service and recipient's location.
- Google Ads API usage is subject to Google's rate limits and policies.
- Complex workflows with high volumes may require optimization for performance.