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How to connect Google Ads and Softr
Create a New Scenario to Connect Google Ads and Softr
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Softr will be your first step. To do this, click "Choose an app," find Google Ads or Softr, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Softr Node
Next, click the plus (+) icon on the Google Ads node, select Softr from the list of available apps, and choose the action you need from the list of nodes within Softr.
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Authenticate Softr
Now, click the Softr node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Softr settings. Authentication allows you to use Softr through Latenode.
Configure the Google Ads and Softr Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Softr Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Softr, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Softr integration works as expected. Depending on your setup, data should flow between Google Ads and Softr (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Softr
Google Ads + Softr + Google Sheets: Capture new leads from Google Ads, create a user profile in Softr, and then log the user information into Google Sheets for performance analysis.
Softr + Google Ads + Slack: When a new form is submitted in Softr, add the user to a customer list in Google Ads, and then send a notification to the marketing team via Slack to inform them of the new lead.
Google Ads and Softr integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Softr
Use Softr in Latenode to build custom web apps and client portals, then automate data flow between them and your backend. Update Softr content via Latenode workflows triggered by external events or scheduled tasks. Simplify app deployment and maintenance; connect it to other services for a seamless user experience.
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See how Latenode works
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FAQ Google Ads and Softr
How can I connect my Google Ads account to Softr using Latenode?
To connect your Google Ads account to Softr on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Softr accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Softr content based on Google Ads performance?
Yes, you can! Latenode enables real-time updates triggered by ad performance, keeping your Softr site dynamic. Leverage data to showcase best-performing campaigns on your landing pages.
What types of tasks can I perform by integrating Google Ads with Softr?
Integrating Google Ads with Softr allows you to perform various tasks, including:
- Automatically updating Softr content with high-performing ad copy.
- Creating Softr user segments based on Google Ads conversion data.
- Triggering personalized Softr messages for users who click specific ads.
- Tracking ad spend and ROI directly within your Softr dashboard.
- Generating leads in Softr from Google Ads lead form submissions.
What Google Ads metrics can Latenode track and send to Softr?
Latenode tracks clicks, impressions, conversions, cost, and more. Use Javascript blocks to customize, then send insights to Softr for real-time reporting.
Are there any limitations to the Google Ads and Softr integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data updates depend on the Google Ads API rate limits.
- Complex data transformations may require JavaScript coding.
- Historical data migration might require additional setup.
