How to connect Google Ads and Square
Create a New Scenario to Connect Google Ads and Square
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Square will be your first step. To do this, click "Choose an app," find Google Ads or Square, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Square Node
Next, click the plus (+) icon on the Google Ads node, select Square from the list of available apps, and choose the action you need from the list of nodes within Square.

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Authenticate Square
Now, click the Square node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Square settings. Authentication allows you to use Square through Latenode.
Configure the Google Ads and Square Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Square Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Square
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Square, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Square integration works as expected. Depending on your setup, data should flow between Google Ads and Square (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Square
Square + Google Ads + Slack: When a new paid order is created in Square, the automation searches for the corresponding customer in Google Ads and sends a Slack notification with order details and customer information for tracking ad campaign ROI.
Square + Google Sheets + Google Ads: Record new Square sales data in Google Sheets and use it to create offline conversion events in Google Ads for better ROI tracking. This helps in automatically adjusting Google Ads spend for improved performance.
Google Ads and Square integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Square
Automate Square tasks in Latenode: sync payments with accounting, trigger fulfillment on successful transactions, and send custom invoices based on CRM data. Use visual workflows to connect Square with other apps, add logic with JS, and scale without step limits. Streamline finance operations.
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See how Latenode works
FAQ Google Ads and Square
How can I connect my Google Ads account to Square using Latenode?
To connect your Google Ads account to Square on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Square accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI in Square using Google Ads data?
Yes, you can! Latenode’s visual editor simplifies mapping Google Ads cost data to Square sales, automating ROI calculations and improving ad campaign optimization.
What types of tasks can I perform by integrating Google Ads with Square?
Integrating Google Ads with Square allows you to perform various tasks, including:
- Automatically creating Square customer profiles from Google Ads lead form submissions.
- Triggering targeted Google Ads campaigns based on Square purchase history.
- Importing Square transaction data into Google Ads for enhanced conversion tracking.
- Pausing underperforming Google Ads keywords based on Square sales data.
- Sending personalized Square offers to customers who click on specific Google Ads.
What Google Ads data can I access within Latenode workflows?
Latenode provides access to campaign metrics, ad performance data, keywords, and audience insights, for advanced automation.
Are there any limitations to the Google Ads and Square integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data transfer is subject to API rate limits.
- Custom field mapping may require JavaScript coding in some scenarios.
- Real-time data synchronization depends on Google Ads and Square API availability.