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Automatically track Google Ads conversions in Square, linking ad spend to sales data. Latenode's visual editor simplifies complex attribution modeling, while affordable execution-based pricing handles any scale.
Connect Google Ads and Square in minutes with Latenode.
Create Google Ads to Square workflow
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Swap Apps
Google Ads
Square
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Create a New Scenario to Connect Google Ads and Square
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Square will be your first step. To do this, click "Choose an app," find Google Ads or Square, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Square Node
Next, click the plus (+) icon on the Google Ads node, select Square from the list of available apps, and choose the action you need from the list of nodes within Square.
Google Ads
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Square
Authenticate Square
Now, click the Square node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Square settings. Authentication allows you to use Square through Latenode.
Configure the Google Ads and Square Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Square Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Square
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Square, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Square integration works as expected. Depending on your setup, data should flow between Google Ads and Square (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Square + Google Ads + Slack: When a new paid order is created in Square, the automation searches for the corresponding customer in Google Ads and sends a Slack notification with order details and customer information for tracking ad campaign ROI.
Square + Google Sheets + Google Ads: Record new Square sales data in Google Sheets and use it to create offline conversion events in Google Ads for better ROI tracking. This helps in automatically adjusting Google Ads spend for improved performance.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Square
Automate Square tasks in Latenode: sync payments with accounting, trigger fulfillment on successful transactions, and send custom invoices based on CRM data. Use visual workflows to connect Square with other apps, add logic with JS, and scale without step limits. Streamline finance operations.
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How can I connect my Google Ads account to Square using Latenode?
To connect your Google Ads account to Square on Latenode, follow these steps:
Can I track ad spend ROI in Square using Google Ads data?
Yes, you can! Latenode’s visual editor simplifies mapping Google Ads cost data to Square sales, automating ROI calculations and improving ad campaign optimization.
What types of tasks can I perform by integrating Google Ads with Square?
Integrating Google Ads with Square allows you to perform various tasks, including:
What Google Ads data can I access within Latenode workflows?
Latenode provides access to campaign metrics, ad performance data, keywords, and audience insights, for advanced automation.
Are there any limitations to the Google Ads and Square integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: