How to connect Google Ads and Squarespace
Create a New Scenario to Connect Google Ads and Squarespace
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Squarespace will be your first step. To do this, click "Choose an app," find Google Ads or Squarespace, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Squarespace Node
Next, click the plus (+) icon on the Google Ads node, select Squarespace from the list of available apps, and choose the action you need from the list of nodes within Squarespace.

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Squarespace

Authenticate Squarespace
Now, click the Squarespace node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Squarespace settings. Authentication allows you to use Squarespace through Latenode.
Configure the Google Ads and Squarespace Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Squarespace Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Squarespace
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Squarespace, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Squarespace integration works as expected. Depending on your setup, data should flow between Google Ads and Squarespace (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Squarespace
Google Ads + Squarespace + Slack: When a new transaction occurs on Squarespace (e.g., a purchase linked to a Google Ads campaign), a notification is sent to a designated Slack channel to alert the team about the successful conversion.
Squarespace + Google Ads + Google Analytics: When a new transaction occurs on Squarespace, conversion data is sent to Google Ads as an offline conversion and a key event is created in Google Analytics to track campaign performance.
Google Ads and Squarespace integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Squarespace
Automate Squarespace content management within Latenode. Trigger workflows on new posts or updates, then sync data to databases, social media, or email lists. Simplify website updates and marketing campaigns with automated data flows. Use Latenode's visual editor for flexible, scalable automation without code.
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See how Latenode works
FAQ Google Ads and Squarespace
How can I connect my Google Ads account to Squarespace using Latenode?
To connect your Google Ads account to Squarespace on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Squarespace accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions within Squarespace using Google Ads data?
Yes, you can! Latenode enables seamless data transfer for conversion tracking. This helps optimize ad spend and improve ROI analysis with real-time insights, even using JavaScript.
What types of tasks can I perform by integrating Google Ads with Squarespace?
Integrating Google Ads with Squarespace allows you to perform various tasks, including:
- Automatically creating Squarespace landing pages from high-performing Google Ads.
- Updating Google Ads keywords based on Squarespace product popularity.
- Tracking Squarespace sales and attributing them to specific Google Ads campaigns.
- Triggering personalized email sequences in Squarespace upon Google Ads lead form submissions.
- Analyzing Google Ads spend versus Squarespace revenue to optimize marketing budgets.
How do I automate Google Ads reporting with Latenode's no-code features?
Latenode lets you automate reporting by connecting Google Ads to data visualization tools. Use our blocks or AI to generate insights with no coding required.
Are there any limitations to the Google Ads and Squarespace integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API rate limits of both Google Ads and Squarespace.
- Advanced customization might require JavaScript knowledge for complex data transformations.
- Historical data migration between the two platforms may require a separate, one-time setup.