Google Ads and Strava Integration

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Automatically adjust Google Ads bids based on Strava activity data, optimizing ad spend using real-world fitness trends. Latenode's visual editor and affordable execution pricing make iterative campaign tuning accessible to all.

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Google Ads

Strava

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Strava

Create a New Scenario to Connect Google Ads and Strava

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Strava will be your first step. To do this, click "Choose an app," find Google Ads or Strava, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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#1 Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Strava Node

Next, click the plus (+) icon on the Google Ads node, select Strava from the list of available apps, and choose the action you need from the list of nodes within Strava.

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Google Ads

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Strava

Authenticate Strava

Now, click the Strava node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Strava settings. Authentication allows you to use Strava through Latenode.

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Google Ads

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Strava

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Connect Strava

Sign In

Run node once

Configure the Google Ads and Strava Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Strava Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Strava Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Strava, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Strava integration works as expected. Depending on your setup, data should flow between Google Ads and Strava (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Strava

Google Ads + Strava + Google Sheets: This workflow monitors Google Ads campaigns and, based on their performance, tracks related fitness activity levels in Strava. The data about ad spend and Strava activities is then logged into Google Sheets for analysis.

Strava + Google Ads + Google Sheets: When a user completes a Strava activity, this flow retrieves relevant Google Ads campaign data, and then logs the Strava activity details and corresponding ad data into a Google Sheet. This allows you to correlate fitness activity with ad performance.

Google Ads and Strava integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Strava

Bring Strava data into Latenode to track fitness activity as part of wellness programs or location-based workflows. Automatically log workout data, trigger follow-up actions based on performance metrics, or send personalized messages. Latenode enables complex automation without code, combining Strava with other apps for custom solutions.

See how Latenode works

FAQ Google Ads and Strava

How can I connect my Google Ads account to Strava using Latenode?

To connect your Google Ads account to Strava on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Strava accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I pause Google Ads when I start a Strava activity?

Yes, you can! Latenode's real-time triggers and no-code logic let you automatically pause campaigns when you start exercising, saving ad spend and improving ROI.

What types of tasks can I perform by integrating Google Ads with Strava?

Integrating Google Ads with Strava allows you to perform various tasks, including:

  • Automatically pausing Google Ads campaigns during Strava activities.
  • Adjusting ad bids based on workout completion metrics.
  • Creating custom reports on ad performance vs. user activity.
  • Triggering ads showcasing fitness gear to active Strava users.
  • Sending personalized Google Ads offers post-workout.

How easily can I scale my Google Ads automations on Latenode?

Latenode’s robust infrastructure allows seamless scaling for even the most complex Google Ads automations, handling high volumes without performance drops.

Are there any limitations to the Google Ads and Strava integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data syncing depends on the APIs of both Google Ads and Strava.
  • Complex workflows may require some JavaScript knowledge.
  • Historical data import from Strava might be limited by API restrictions.

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