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Automatically adjust Google Ads bids based on Strava activity data, optimizing ad spend using real-world fitness trends. Latenode's visual editor and affordable execution pricing make iterative campaign tuning accessible to all.
Connect Google Ads and Strava in minutes with Latenode.
Create Google Ads to Strava workflow
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Swap Apps
Google Ads
Strava
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Create a New Scenario to Connect Google Ads and Strava
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Strava will be your first step. To do this, click "Choose an app," find Google Ads or Strava, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Strava Node
Next, click the plus (+) icon on the Google Ads node, select Strava from the list of available apps, and choose the action you need from the list of nodes within Strava.
Google Ads
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Strava
Authenticate Strava
Now, click the Strava node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Strava settings. Authentication allows you to use Strava through Latenode.
Configure the Google Ads and Strava Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Strava Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Strava
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Strava, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Strava integration works as expected. Depending on your setup, data should flow between Google Ads and Strava (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Strava + Google Sheets: This workflow monitors Google Ads campaigns and, based on their performance, tracks related fitness activity levels in Strava. The data about ad spend and Strava activities is then logged into Google Sheets for analysis.
Strava + Google Ads + Google Sheets: When a user completes a Strava activity, this flow retrieves relevant Google Ads campaign data, and then logs the Strava activity details and corresponding ad data into a Google Sheet. This allows you to correlate fitness activity with ad performance.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Strava
Bring Strava data into Latenode to track fitness activity as part of wellness programs or location-based workflows. Automatically log workout data, trigger follow-up actions based on performance metrics, or send personalized messages. Latenode enables complex automation without code, combining Strava with other apps for custom solutions.
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How can I connect my Google Ads account to Strava using Latenode?
To connect your Google Ads account to Strava on Latenode, follow these steps:
Can I pause Google Ads when I start a Strava activity?
Yes, you can! Latenode's real-time triggers and no-code logic let you automatically pause campaigns when you start exercising, saving ad spend and improving ROI.
What types of tasks can I perform by integrating Google Ads with Strava?
Integrating Google Ads with Strava allows you to perform various tasks, including:
How easily can I scale my Google Ads automations on Latenode?
Latenode’s robust infrastructure allows seamless scaling for even the most complex Google Ads automations, handling high volumes without performance drops.
Are there any limitations to the Google Ads and Strava integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: