How to connect Google Ads and Stripe
Create a New Scenario to Connect Google Ads and Stripe
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Stripe will be your first step. To do this, click "Choose an app," find Google Ads or Stripe, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Stripe Node
Next, click the plus (+) icon on the Google Ads node, select Stripe from the list of available apps, and choose the action you need from the list of nodes within Stripe.

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Authenticate Stripe
Now, click the Stripe node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Stripe settings. Authentication allows you to use Stripe through Latenode.
Configure the Google Ads and Stripe Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Stripe Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Stripe
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Stripe, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Stripe integration works as expected. Depending on your setup, data should flow between Google Ads and Stripe (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Stripe
Google Ads + Stripe + Slack: When a new customer converts from a Google Ads campaign and completes a purchase (Stripe New Events trigger for successful payment), a notification is sent to a designated Slack channel.
Stripe + Google Ads + Google Sheets: When a customer subscribes through Stripe, the automation retrieves campaign information from Google Ads and logs the ad campaign details along with customer subscription data into a Google Sheet.
Google Ads and Stripe integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Stripe
Automate Stripe within Latenode to handle payments, subscriptions, and refunds inside your workflows. Trigger actions in other apps based on Stripe events. Manage billing cycles, send invoices, or update databases automatically. Integrate payment data with your CRM, accounting software, and more, using Latenode's flexible, no-code visual editor.
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See how Latenode works
FAQ Google Ads and Stripe
How can I connect my Google Ads account to Stripe using Latenode?
To connect your Google Ads account to Stripe on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Stripe accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend vs. successful Stripe transactions?
Yes, you can! Latenode’s visual editor lets you easily compare Google Ads spend to Stripe transactions, identifying profitable campaigns. Use Javascript or AI steps to refine the data.
What types of tasks can I perform by integrating Google Ads with Stripe?
Integrating Google Ads with Stripe allows you to perform various tasks, including:
- Automatically pause underperforming Google Ads campaigns based on Stripe data.
- Create custom reports to visualize ad spend versus customer lifetime value.
- Send personalized thank-you emails to new Stripe customers acquired via Google Ads.
- Update Google Ads audience lists based on Stripe subscription status changes.
- Calculate ROI for each Google Ads campaign by tracking Stripe payment completions.
How does Latenode simplify Google Ads reporting and automation?
Latenode's no-code interface and advanced features make it easy to automate reporting, optimize campaigns, and connect with Stripe for insightful analysis.
Are there any limitations to the Google Ads and Stripe integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data import from Google Ads or Stripe might require custom scripting.
- Complex data transformations may require JavaScript or prompt-based AI steps.
- Google Ads API rate limits apply, potentially affecting high-volume workflows.