How to connect Google Ads and Systeme IO
Create a New Scenario to Connect Google Ads and Systeme IO
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Systeme IO will be your first step. To do this, click "Choose an app," find Google Ads or Systeme IO, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Systeme IO Node
Next, click the plus (+) icon on the Google Ads node, select Systeme IO from the list of available apps, and choose the action you need from the list of nodes within Systeme IO.

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Authenticate Systeme IO
Now, click the Systeme IO node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Systeme IO settings. Authentication allows you to use Systeme IO through Latenode.
Configure the Google Ads and Systeme IO Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Systeme IO Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Systeme IO
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Systeme IO, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Systeme IO integration works as expected. Depending on your setup, data should flow between Google Ads and Systeme IO (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Systeme IO
Google Ads + Systeme IO + Slack: When a new lead is generated in Google Ads, their information is added as a contact in Systeme IO. A notification is then sent to a designated Slack channel to alert the marketing team about the new lead.
Systeme IO + Google Ads + Facebook Ads: When a new event is recorded in Systeme IO, the information triggers retargeting campaigns on Google Ads by adding contact to customer list and similar on Facebook Ads. This ensures the new customer is targeted with relevant ads across multiple platforms.
Google Ads and Systeme IO integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Systeme IO
Use Systeme IO in Latenode to automate marketing workflows. Connect it to other apps, process form data, and manage contacts in a visual builder. Unlike standalone setups, Latenode lets you add custom logic with JavaScript, enrich data, and scale automation without step limits. Perfect for complex marketing funnels.
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See how Latenode works
FAQ Google Ads and Systeme IO
How can I connect my Google Ads account to Systeme IO using Latenode?
To connect your Google Ads account to Systeme IO on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Systeme IO accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enroll leads from Google Ads to Systeme IO?
Yes, you can! With Latenode, instantly enroll new leads from Google Ads into Systeme IO. Benefit from no-code automation, advanced logic, and instant scaling, streamlining your marketing funnel and boosting conversions.
What types of tasks can I perform by integrating Google Ads with Systeme IO?
Integrating Google Ads with Systeme IO allows you to perform various tasks, including:
- Adding new Google Ads leads directly to your Systeme IO email list.
- Creating Systeme IO contacts from high-converting Google Ads campaigns.
- Updating Systeme IO contact information based on Google Ads data.
- Triggering Systeme IO email sequences based on Google Ads ad performance.
- Analyzing Google Ads ROI by tracking sales within Systeme IO.
Can I use JavaScript to customize my Google Ads data in Latenode?
Yes! Latenode's built-in JavaScript blocks let you manipulate and transform Google Ads data for deeper Systeme IO integration. Enjoy unmatched flexibility.
Are there any limitations to the Google Ads and Systeme IO integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Ads to Systeme IO may require manual setup.
- Complex custom audiences require careful configuration within Google Ads.
- Real-time syncing depends on the API limits of both Google Ads and Systeme IO.