How to connect Google Ads and Tamtam
Create a New Scenario to Connect Google Ads and Tamtam
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Tamtam will be your first step. To do this, click "Choose an app," find Google Ads or Tamtam, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Tamtam Node
Next, click the plus (+) icon on the Google Ads node, select Tamtam from the list of available apps, and choose the action you need from the list of nodes within Tamtam.

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Authenticate Tamtam
Now, click the Tamtam node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Tamtam settings. Authentication allows you to use Tamtam through Latenode.
Configure the Google Ads and Tamtam Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Tamtam Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Tamtam, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Tamtam integration works as expected. Depending on your setup, data should flow between Google Ads and Tamtam (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Tamtam
Google Ads + Tamtam + Google Sheets: Track new or updated Google Ads campaigns, post campaign details to a Tamtam group, and log the campaign name and status in a Google Sheet for performance monitoring.
Google Ads + Tamtam + Telegram: Monitor top-performing Google Ads campaigns. Send details of these campaigns to a Tamtam group and notify the marketing team via Telegram.
Google Ads and Tamtam integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Tamtam
Use Tamtam in Latenode to automate messaging tasks. Send alerts, notifications, or updates based on triggers from other apps. Build workflows to distribute information automatically. Tamtam integration in Latenode avoids manual message sending, saving time. Plus, customize messaging flows with JS or AI for targeted and personalized comms.
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See how Latenode works
FAQ Google Ads and Tamtam
How can I connect my Google Ads account to Tamtam using Latenode?
To connect your Google Ads account to Tamtam on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Tamtam accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send Tamtam messages for new Google Ads leads?
Yes, you can! Latenode’s visual editor makes it simple to trigger Tamtam messages when new leads are captured in Google Ads. This enables immediate and personalized engagement.
What types of tasks can I perform by integrating Google Ads with Tamtam?
Integrating Google Ads with Tamtam allows you to perform various tasks, including:
- Send Tamtam alerts for low-performing Google Ads campaigns.
- Post new Google Ads campaign details to a Tamtam channel.
- Update Google Ads keywords based on Tamtam user feedback.
- Pause Google Ads ads when budget limits are reached, notifying via Tamtam.
- Gather leads from Google Ads and send personalized Tamtam onboarding messages.
How do I monitor my Google Ads spend within Latenode?
You can build custom dashboards in Latenode to track Google Ads spend, using the built-in data visualization tools for real-time monitoring.
Are there any limitations to the Google Ads and Tamtam integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data updates depend on Google Ads and Tamtam API refresh rates.
- Complex workflows with extremely high data volumes may require optimization.
- Advanced Google Ads features may need custom JavaScript implementation.