How to connect Google Ads and Tavily
Create a New Scenario to Connect Google Ads and Tavily
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Tavily will be your first step. To do this, click "Choose an app," find Google Ads or Tavily, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Tavily Node
Next, click the plus (+) icon on the Google Ads node, select Tavily from the list of available apps, and choose the action you need from the list of nodes within Tavily.

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Tavily
Authenticate Tavily
Now, click the Tavily node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Tavily settings. Authentication allows you to use Tavily through Latenode.
Configure the Google Ads and Tavily Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Tavily Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Tavily
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Tavily, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Tavily integration works as expected. Depending on your setup, data should flow between Google Ads and Tavily (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Tavily
Google Ads + Tavily + Slack: When a new ad is created in Google Ads, Tavily searches for the sentiment associated with the ad's keywords. If the sentiment is negative, a notification is sent to a Slack channel.
Google Ads + Tavily + Google Sheets: This flow regularly searches for campaigns in Google Ads, analyzes the sentiment of the campaign keywords using Tavily, and logs the campaign name and sentiment score to a Google Sheet for tracking ad performance.
Google Ads and Tavily integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Tavily
Use Tavily in Latenode to automate research workflows. Retrieve and analyze data from various sources for competitive intelligence or market research. Integrate Tavily’s search API into Latenode for automated content aggregation and report generation. Connect to AI models or databases, scaling your data processing without complex coding.
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See how Latenode works
FAQ Google Ads and Tavily
How can I connect my Google Ads account to Tavily using Latenode?
To connect your Google Ads account to Tavily on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Tavily accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate keyword research based on ad performance?
Yes! Latenode allows you to trigger Tavily searches based on Google Ads data. Use AI prompts to refine keywords and automatically update your campaigns, improving ROI.
What types of tasks can I perform by integrating Google Ads with Tavily?
Integrating Google Ads with Tavily allows you to perform various tasks, including:
- Automatically generate ad copy variations using Tavily's AI based on top keywords.
- Monitor competitor ad strategies by triggering searches from Google Ads events.
- Refine targeting by uncovering audience insights from search result analysis.
- Create automated reports on ad performance using Tavily's summarization features.
- Optimize bids based on real-time search trends identified by Tavily.
How can I use JavaScript to enhance my Google Ads automations?
Use Latenode's JavaScript blocks to create advanced logic and custom transformations not available in standard integrations, greatly improving precision.
Are there any limitations to the Google Ads and Tavily integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits from Google Ads and Tavily may impact high-volume workflows.
- Advanced Tavily features require a paid subscription.
- Initial setup requires familiarity with both Google Ads and Tavily APIs.