How to connect Google Ads and Ticket Tailor
Create a New Scenario to Connect Google Ads and Ticket Tailor
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Ticket Tailor will be your first step. To do this, click "Choose an app," find Google Ads or Ticket Tailor, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ticket Tailor Node
Next, click the plus (+) icon on the Google Ads node, select Ticket Tailor from the list of available apps, and choose the action you need from the list of nodes within Ticket Tailor.

Google Ads
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Ticket Tailor

Authenticate Ticket Tailor
Now, click the Ticket Tailor node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ticket Tailor settings. Authentication allows you to use Ticket Tailor through Latenode.
Configure the Google Ads and Ticket Tailor Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Ticket Tailor Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Ticket Tailor
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Ticket Tailor, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Ticket Tailor integration works as expected. Depending on your setup, data should flow between Google Ads and Ticket Tailor (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Ticket Tailor
Ticket Tailor + Mailchimp + Google Ads: When a new ticket is sold in Ticket Tailor, the attendee's email is added to a specific tag in Mailchimp. Then, Google Ads uses this Mailchimp tag (segment) to create a customer list for targeted ads.
Ticket Tailor + Google Ads + Mailchimp: Upon a new ticket purchase in Ticket Tailor, Google Ads creates a customer list. Mailchimp then uses this list to target similar customers with tailored email campaigns.
Google Ads and Ticket Tailor integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Ticket Tailor
Automate event management with Ticket Tailor in Latenode. Streamline workflows by connecting ticket sales to your CRM, marketing tools, or accounting software. Use visual tools to act on new sales, automate reports, and track attendance. Build custom logic with JavaScript for advanced workflows, scaling ticket-related automation easily.
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See how Latenode works
FAQ Google Ads and Ticket Tailor
How can I connect my Google Ads account to Ticket Tailor using Latenode?
To connect your Google Ads account to Ticket Tailor on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Ticket Tailor accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust Google Ads based on ticket sales?
Yes! Latenode allows real-time ad adjustments triggered by Ticket Tailor sales data. Optimize your ad spend based on event popularity for better ROI.
What types of tasks can I perform by integrating Google Ads with Ticket Tailor?
Integrating Google Ads with Ticket Tailor allows you to perform various tasks, including:
- Pause Google Ads campaigns when an event is sold out on Ticket Tailor.
- Increase ad spend for events with low ticket sales.
- Create custom audience lists in Google Ads from Ticket Tailor customer data.
- Send thank you emails to new ticket buyers via Google Ads customer match.
- Track Google Ads conversion data based on Ticket Tailor sales.
How can I use Latenode to improve my Google Ads campaigns?
Latenode lets you automate Google Ads using real-time Ticket Tailor data, creating highly targeted and efficient advertising strategies.
Are there any limitations to the Google Ads and Ticket Tailor integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires valid Google Ads and Ticket Tailor accounts.
- Complex workflows may require some JavaScript knowledge.
- Rate limits of Google Ads and Ticket Tailor APIs may apply.