How to connect Google Ads and Toggl Track
Create a New Scenario to Connect Google Ads and Toggl Track
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Toggl Track will be your first step. To do this, click "Choose an app," find Google Ads or Toggl Track, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Toggl Track Node
Next, click the plus (+) icon on the Google Ads node, select Toggl Track from the list of available apps, and choose the action you need from the list of nodes within Toggl Track.

Google Ads
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Toggl Track

Authenticate Toggl Track
Now, click the Toggl Track node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Toggl Track settings. Authentication allows you to use Toggl Track through Latenode.
Configure the Google Ads and Toggl Track Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Toggl Track Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Toggl Track
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Toggl Track, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Toggl Track integration works as expected. Depending on your setup, data should flow between Google Ads and Toggl Track (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Toggl Track
Toggl Track + Google Ads + Google Sheets: When a new time event is created in Toggl Track, this automation retrieves the associated Google Ads campaign data and adds a row to a Google Sheet, tracking time spent against ad spend.
Toggl Track + Google Ads + Slack: When a new time event is created in Toggl Track, this automation retrieves the associated Google Ads campaign data and sends a Slack notification if the tracked time for a project exceeds the allocated Google Ads budget.
Google Ads and Toggl Track integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Toggl Track
Track time in Toggl Track, then use Latenode to automatically log hours to project management tools or generate invoices. Pull Toggl Track data into reports and dashboards, or trigger notifications based on time entries. Automate billing and project tracking; build custom flows around your Toggl Track data.
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See how Latenode works
FAQ Google Ads and Toggl Track
How can I connect my Google Ads account to Toggl Track using Latenode?
To connect your Google Ads account to Toggl Track on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Toggl Track accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend vs. billable time?
Yes, you can correlate Google Ads spend with billable time tracked in Toggl Track. Latenode provides advanced data transformation features to combine data and gain cost insights.
What types of tasks can I perform by integrating Google Ads with Toggl Track?
Integrating Google Ads with Toggl Track allows you to perform various tasks, including:
- Automatically log billable hours when a Google Ads campaign is launched.
- Generate reports comparing ad spend to tracked time for specific projects.
- Receive notifications for budget overruns based on tracked time estimates.
- Pause Google Ads campaigns when billable time exceeds a predefined threshold.
- Sync project codes between Toggl Track and Google Ads campaign names.
Can I use JavaScript to transform Google Ads data in Latenode?
Yes! Latenode allows you to use JavaScript to manipulate Google Ads data for custom reporting and analysis before sending to Toggl Track.
Are there any limitations to the Google Ads and Toggl Track integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data synchronization may require manual setup and backfilling.
- Complex data transformations using JavaScript may require advanced scripting knowledge.
- Real-time data updates are subject to API rate limits of Google Ads and Toggl Track.