How to connect Google Ads and Tools
Create a New Scenario to Connect Google Ads and Tools
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Tools will be your first step. To do this, click "Choose an app," find Google Ads or Tools, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Tools Node
Next, click the plus (+) icon on the Google Ads node, select Tools from the list of available apps, and choose the action you need from the list of nodes within Tools.

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Authenticate Tools
Now, click the Tools node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Tools settings. Authentication allows you to use Tools through Latenode.
Configure the Google Ads and Tools Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Tools Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Tools, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Tools integration works as expected. Depending on your setup, data should flow between Google Ads and Tools (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Tools
Google Ads + Tools + Slack: Retrieves campaign performance data from Google Ads, then uses Tools to store the data in key-value storage. Finally, sends a daily summary of ad spend and performance metrics to a specified Slack channel.
Google Sheets + Tools + Google Ads: When a new row is added to a Google Sheet, the data is used to calculate optimal bids using Tools and updates the bids for a specific campaign in Google Ads.
Google Ads and Tools integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Tools
Use Tools inside Latenode to automate tasks that lack native integrations. Control applications via UI automation, extract data from complex websites, and then pipe the results into other services. Add custom logic with JavaScript for precise control, scaling processes affordably with Latenode's usage-based pricing.
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See how Latenode works
FAQ Google Ads and Tools
How can I connect my Google Ads account to Tools using Latenode?
To connect your Google Ads account to Tools on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Tools accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Tools based on Google Ads conversions?
Yes, easily! Latenode's visual editor makes it simple to trigger Tools updates whenever a Google Ads conversion occurs, providing real-time insights and optimized workflows.
What types of tasks can I perform by integrating Google Ads with Tools?
Integrating Google Ads with Tools allows you to perform various tasks, including:
- Automatically updating lead status in Tools based on Google Ads campaign performance.
- Creating personalized reports in Tools using Google Ads data to visualize campaign ROI.
- Triggering email sequences in Tools based on specific Google Ads keyword triggers.
- Analyzing Google Ads spend vs. Tools-driven conversions for budget optimization.
- Syncing Google Ads audiences with Tools contact lists for retargeting campaigns.
How do I handle large Google Ads datasets within Latenode workflows?
Latenode's architecture is designed for scalability. You can process extensive Google Ads data efficiently using built-in data transformation and batch processing capabilities.
Are there any limitations to the Google Ads and Tools integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API rate limits of Google Ads and Tools.
- Custom field mapping may require manual configuration for advanced data transfer scenarios.
- Extensive data transformations could impact workflow execution speed.