Google Ads and Twilio Integration

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Automatically trigger SMS alerts via Twilio for underperforming Google Ads. Latenode's visual editor and affordable execution pricing make optimizing ad spend simple, even with custom JavaScript logic.

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Google Ads

Twilio

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Twilio

Create a New Scenario to Connect Google Ads and Twilio

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Twilio will be your first step. To do this, click "Choose an app," find Google Ads or Twilio, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Twilio Node

Next, click the plus (+) icon on the Google Ads node, select Twilio from the list of available apps, and choose the action you need from the list of nodes within Twilio.

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Google Ads

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Twilio

Authenticate Twilio

Now, click the Twilio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twilio settings. Authentication allows you to use Twilio through Latenode.

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Google Ads

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Twilio

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Connect Twilio

Sign In

Run node once

Configure the Google Ads and Twilio Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Twilio Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Ads and Twilio Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Google Ads, Twilio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Twilio integration works as expected. Depending on your setup, data should flow between Google Ads and Twilio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Twilio

Google Ads + Twilio + Google Sheets: Monitor Google Ads campaign performance, specifically Search Campaigns, and when a significant change is detected (e.g., spending exceeds a threshold), send an SMS alert via Twilio. Log key performance indicators to a Google Sheet for historical tracking.

Twilio + Google Ads + HubSpot: When a customer calls (Twilio Watch Calls trigger), create a Call Engagement record in HubSpot, and then adjust Google Ads bidding for the ad associated with that phone number based on call volume.

Google Ads and Twilio integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Twilio

Use Twilio in Latenode to automate SMS notifications or build call workflows. Send appointment reminders, track delivery status, or verify users via code. Combine Twilio with other apps in Latenode's visual editor, adding logic and AI to scale your communication automation without complex coding.

See how Latenode works

FAQ Google Ads and Twilio

How can I connect my Google Ads account to Twilio using Latenode?

To connect your Google Ads account to Twilio on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Twilio accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I send SMS alerts for high-spending Google Ads campaigns?

Yes, you can! Latenode allows you to trigger Twilio SMS alerts when a Google Ads campaign exceeds a specified budget. This helps you manage ad spend effectively and react instantly.

What types of tasks can I perform by integrating Google Ads with Twilio?

Integrating Google Ads with Twilio allows you to perform various tasks, including:

  • Send SMS notifications for new Google Ads leads.
  • Alert teams when a Google Ads campaign reaches its budget limit.
  • Automatically pause campaigns based on Twilio SMS responses.
  • Track conversions by sending SMS confirmations after form submissions.
  • Personalize ad experiences based on SMS interactions.

Can I use advanced logic on my Google Ads data?

Yes! Latenode offers no-code, JavaScript, and AI blocks, allowing you to manipulate Google Ads data with total flexibility and create custom conditions.

Are there any limitations to the Google Ads and Twilio integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • SMS delivery rates depend on Twilio's service and carrier availability.
  • Google Ads API usage is subject to Google's rate limits and policies.
  • Advanced JavaScript code requires developer knowledge for custom logic.

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