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Automatically trigger SMS alerts via Twilio for underperforming Google Ads. Latenode's visual editor and affordable execution pricing make optimizing ad spend simple, even with custom JavaScript logic.
Connect Google Ads and Twilio in minutes with Latenode.
Create Google Ads to Twilio workflow
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Swap Apps
Google Ads
Twilio
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Twilio will be your first step. To do this, click "Choose an app," find Google Ads or Twilio, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Twilio from the list of available apps, and choose the action you need from the list of nodes within Twilio.

Google Ads
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Twilio
Now, click the Twilio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twilio settings. Authentication allows you to use Twilio through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Twilio
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Twilio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Twilio integration works as expected. Depending on your setup, data should flow between Google Ads and Twilio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Twilio + Google Sheets: Monitor Google Ads campaign performance, specifically Search Campaigns, and when a significant change is detected (e.g., spending exceeds a threshold), send an SMS alert via Twilio. Log key performance indicators to a Google Sheet for historical tracking.
Twilio + Google Ads + HubSpot: When a customer calls (Twilio Watch Calls trigger), create a Call Engagement record in HubSpot, and then adjust Google Ads bidding for the ad associated with that phone number based on call volume.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Twilio
Use Twilio in Latenode to automate SMS notifications or build call workflows. Send appointment reminders, track delivery status, or verify users via code. Combine Twilio with other apps in Latenode's visual editor, adding logic and AI to scale your communication automation without complex coding.
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How can I connect my Google Ads account to Twilio using Latenode?
To connect your Google Ads account to Twilio on Latenode, follow these steps:
Can I send SMS alerts for high-spending Google Ads campaigns?
Yes, you can! Latenode allows you to trigger Twilio SMS alerts when a Google Ads campaign exceeds a specified budget. This helps you manage ad spend effectively and react instantly.
What types of tasks can I perform by integrating Google Ads with Twilio?
Integrating Google Ads with Twilio allows you to perform various tasks, including:
Can I use advanced logic on my Google Ads data?
Yes! Latenode offers no-code, JavaScript, and AI blocks, allowing you to manipulate Google Ads data with total flexibility and create custom conditions.
Are there any limitations to the Google Ads and Twilio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: