How to connect Google Ads and Twist
Create a New Scenario to Connect Google Ads and Twist
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Twist will be your first step. To do this, click "Choose an app," find Google Ads or Twist, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Twist Node
Next, click the plus (+) icon on the Google Ads node, select Twist from the list of available apps, and choose the action you need from the list of nodes within Twist.

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Authenticate Twist
Now, click the Twist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twist settings. Authentication allows you to use Twist through Latenode.
Configure the Google Ads and Twist Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Twist Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Twist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Twist integration works as expected. Depending on your setup, data should flow between Google Ads and Twist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Twist
Google Ads + Google Sheets + Twist: When a new Google Ads report is generated, the data is added to a Google Sheet. A summary message, including a link to the Google Sheet, is then posted to a Twist thread for team review.
Twist + Google Ads + Slack: When a new thread is added to a Twist channel, the automation searches for relevant Google Ads campaigns and notifies the marketing team in a designated Slack channel with details.
Google Ads and Twist integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Twist
Use Twist in Latenode to centralize team communication data. Automatically archive messages, analyze sentiment, or trigger actions based on channel activity. Integrate Twist threads with other apps for reporting or task management. Automate insights and routing without manual work.
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See how Latenode works
FAQ Google Ads and Twist
How can I connect my Google Ads account to Twist using Latenode?
To connect your Google Ads account to Twist on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Twist accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Twist notifications for new Google Ads leads?
Yes, you can! With Latenode, instantly notify your team on Twist when new leads come in through Google Ads. This ensures rapid response and improves lead conversion rates, all with no code required.
What types of tasks can I perform by integrating Google Ads with Twist?
Integrating Google Ads with Twist allows you to perform various tasks, including:
- Posting new Google Ads campaign performance updates to a Twist channel.
- Sending Twist alerts when ad spend exceeds a predefined budget.
- Creating Twist tasks for new leads generated from Google Ads campaigns.
- Automatically pausing Google Ads campaigns based on Twist team feedback.
- Notifying a Twist channel about disapproved Google Ads ads with AI summaries.
Can Latenode handle high volumes of Google Ads data?
Yes, Latenode is designed to scale. Handle large Google Ads datasets efficiently with advanced processing and flexible infrastructure, ensuring smooth automation at any volume.
Are there any limitations to the Google Ads and Twist integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Ads data beyond a certain timeframe may require custom solutions.
- Very complex Google Ads campaign structures might need optimized workflow design.
- Twist API rate limits can impact the frequency of real-time notifications at high volumes.