How to connect Google Ads and Twitch
Create a New Scenario to Connect Google Ads and Twitch
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Twitch will be your first step. To do this, click "Choose an app," find Google Ads or Twitch, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Twitch Node
Next, click the plus (+) icon on the Google Ads node, select Twitch from the list of available apps, and choose the action you need from the list of nodes within Twitch.

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Authenticate Twitch
Now, click the Twitch node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twitch settings. Authentication allows you to use Twitch through Latenode.
Configure the Google Ads and Twitch Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Twitch Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Twitch
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Twitch, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Twitch integration works as expected. Depending on your setup, data should flow between Google Ads and Twitch (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Twitch
Google Ads + Twitch + Discord bot: Monitors Google Ads campaigns. When a campaign drives a viewer to a Twitch stream and the stream reaches a specific number of viewers, it sends a notification to a designated Discord channel.
Twitch + Google Ads + X (Twitter): When a Twitch stream starts, retrieve stream information, use Google Ads to create or update a customer list with viewers interested in the stream's content, then create a tweet on Twitter promoting the live stream.
Google Ads and Twitch integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Twitch
Use Twitch in Latenode to automate alerts, moderate chats, or track stream data. Capture viewer activity to update CRMs or trigger custom actions. Latenode's visual editor simplifies complex Twitch workflows, offering flexible control and scalable execution without code. Extend automation with JavaScript for advanced logic.
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See how Latenode works
FAQ Google Ads and Twitch
How can I connect my Google Ads account to Twitch using Latenode?
To connect your Google Ads account to Twitch on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Twitch accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust Google Ads bids based on Twitch engagement?
Yes, you can! Latenode lets you use real-time Twitch data to dynamically adjust Google Ads bids, maximizing ad spend based on viewer activity and campaign performance.
What types of tasks can I perform by integrating Google Ads with Twitch?
Integrating Google Ads with Twitch allows you to perform various tasks, including:
- Pause Google Ads campaigns when a Twitch stream goes offline.
- Adjust ad spend based on real-time Twitch viewership metrics.
- Create custom reports combining ad performance and Twitch analytics.
- Send Twitch viewers targeted Google Ads based on stream content.
- Trigger ads on other platforms when Twitch engagement reaches a threshold.
How can I use Latenode to improve Google Ads campaign performance?
Latenode enables advanced automation and data analysis, allowing for real-time adjustments to Google Ads based on Twitch data and other sources to optimize ROI.
Are there any limitations to the Google Ads and Twitch integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Twitch may require custom API calls for full analysis.
- Real-time bid adjustments are subject to Google Ads API rate limits.
- Complex workflows may require JavaScript coding for advanced data transformation.