How to connect Google Ads and Typebot
Create a New Scenario to Connect Google Ads and Typebot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Typebot will be your first step. To do this, click "Choose an app," find Google Ads or Typebot, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Typebot Node
Next, click the plus (+) icon on the Google Ads node, select Typebot from the list of available apps, and choose the action you need from the list of nodes within Typebot.

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Authenticate Typebot
Now, click the Typebot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Typebot settings. Authentication allows you to use Typebot through Latenode.
Configure the Google Ads and Typebot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Typebot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Typebot
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Typebot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Typebot integration works as expected. Depending on your setup, data should flow between Google Ads and Typebot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Typebot
Google Ads + Typebot + Google Sheets: Capture leads from Google Ads, qualify them using a Typebot, and then save the qualified lead information to a Google Sheet for tracking and follow-up.
Typebot + Google Ads + Slack: When a lead is qualified in Typebot, automatically create a retargeting customer list in Google Ads and notify the sales team on Slack with relevant lead details.
Google Ads and Typebot integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Typebot
Use Typebot in Latenode to build interactive chatbots for lead capture or support. Connect Typebot to your workflows to qualify leads and send data to your CRM, database, or other apps. Automate personalized experiences and complex logic visually, then scale affordably with Latenode’s usage-based pricing.
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See how Latenode works
FAQ Google Ads and Typebot
How can I connect my Google Ads account to Typebot using Latenode?
To connect your Google Ads account to Typebot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Typebot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Typebot variables from Google Ads data?
Yes, you can! Latenode allows you to map Google Ads data to Typebot variables in real-time, personalizing the bot experience and improving lead quality, all without code.
What types of tasks can I perform by integrating Google Ads with Typebot?
Integrating Google Ads with Typebot allows you to perform various tasks, including:
- Capture leads from Google Ads and qualify them with Typebot.
- Send personalized follow-up messages based on Google Ads targeting.
- Update Google Ads campaign bids based on Typebot conversation data.
- Track conversion rates from Google Ads campaigns using Typebot analytics.
- Trigger Google Ads retargeting campaigns based on Typebot user behavior.
What Google Ads metrics can I access inside Latenode workflows?
You can access key metrics like clicks, impressions, cost, conversions, and conversion value to optimize your automation flows in real-time.
Are there any limitations to the Google Ads and Typebot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data updates depend on Google Ads API limits.
- Complex data transformations may require JavaScript knowledge.
- Typebot API usage is subject to Typebot's rate limits.