How to connect Google Ads and Typeform
Create a New Scenario to Connect Google Ads and Typeform
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Typeform will be your first step. To do this, click "Choose an app," find Google Ads or Typeform, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Typeform Node
Next, click the plus (+) icon on the Google Ads node, select Typeform from the list of available apps, and choose the action you need from the list of nodes within Typeform.

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Authenticate Typeform
Now, click the Typeform node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Typeform settings. Authentication allows you to use Typeform through Latenode.
Configure the Google Ads and Typeform Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Typeform Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Typeform, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Typeform integration works as expected. Depending on your setup, data should flow between Google Ads and Typeform (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Typeform
Typeform + Google Sheets + Google Ads: When a new response is submitted in Typeform, the data is added as a new row in Google Sheets. Based on the responses, Google Ads customer lists are updated to target specific audiences.
Typeform + Google Ads + Slack: When a new submission is received in Typeform, it checks if the lead qualifies based on the form data. If the lead qualifies, Google Ads campaigns targeting that persona are paused, and a notification is sent to the sales team in Slack.
Google Ads and Typeform integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Typeform
Capture leads and feedback with Typeform, then instantly pipe that data into Latenode for automated processing. Update databases, trigger email sequences, or send notifications. Use Latenode's visual builder to create custom workflows triggered by Typeform submissions. Extend with AI, JavaScript, and more.
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See how Latenode works
FAQ Google Ads and Typeform
How can I connect my Google Ads account to Typeform using Latenode?
To connect your Google Ads account to Typeform on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Typeform accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Ads based on Typeform survey responses?
Yes, you can! Latenode allows you to trigger updates to your Google Ads campaigns based on form submissions, ensuring your ads always reflect current customer feedback for maximum impact.
What types of tasks can I perform by integrating Google Ads with Typeform?
Integrating Google Ads with Typeform allows you to perform various tasks, including:
- Create Google Ads leads from Typeform responses automatically.
- Pause Google Ads campaigns based on negative Typeform feedback.
- Adjust ad spend based on real-time user sentiment analysis.
- Personalize ad copy using data collected from Typeform surveys.
- Track ROI of Google Ads campaigns using Typeform conversion data.
How do I track Typeform conversions within my Google Ads campaigns?
Latenode lets you send Typeform submission data to Google Ads as conversions, offering precise insights into campaign performance and ROI reporting.
Are there any limitations to the Google Ads and Typeform integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript coding.
- Real-time updates depend on the API request limits of both apps.
- Historical data synchronization requires custom workflow design.