Google Ads and Unbounce Integration

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Automatically send high-intent leads from Google Ads to Unbounce landing pages and track conversion rates. Latenode's visual editor simplifies complex campaign logic, while affordable pricing lets you scale lead generation without breaking the bank.

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Google Ads

Unbounce

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Unbounce

Create a New Scenario to Connect Google Ads and Unbounce

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Unbounce will be your first step. To do this, click "Choose an app," find Google Ads or Unbounce, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Unbounce Node

Next, click the plus (+) icon on the Google Ads node, select Unbounce from the list of available apps, and choose the action you need from the list of nodes within Unbounce.

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Google Ads

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Unbounce

Authenticate Unbounce

Now, click the Unbounce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Unbounce settings. Authentication allows you to use Unbounce through Latenode.

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Google Ads

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Unbounce

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Connect Unbounce

Sign In

Run node once

Configure the Google Ads and Unbounce Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads

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Unbounce

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Connect Unbounce

Unbounce Oauth 2.0

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Select an action *

Select

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The action ID

Run node once

Set Up the Google Ads and Unbounce Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Unbounce

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Trigger on Webhook

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Save and Activate the Scenario

After configuring Google Ads, Unbounce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Unbounce integration works as expected. Depending on your setup, data should flow between Google Ads and Unbounce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Unbounce

Google Ads + Unbounce + Slack: When a high-performing Google Ads campaign leads to a new form submission on an Unbounce landing page, a notification is sent to a designated Slack channel to alert the marketing team.

Unbounce + HubSpot + Google Ads: When a new lead submits a form on Unbounce, the lead is added to HubSpot as a contact. Then, the contact is added to a Google Ads customer list for retargeting purposes.

Google Ads and Unbounce integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Unbounce

Use Unbounce in Latenode to automate post-conversion actions. Trigger workflows on new leads to segment, enrich, and route data to your CRM. Connect Unbounce landing pages to other apps, add custom logic, and scale automation without code or per-step fees. Build streamlined processes for better lead management.

See how Latenode works

FAQ Google Ads and Unbounce

How can I connect my Google Ads account to Unbounce using Latenode?

To connect your Google Ads account to Unbounce on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Unbounce accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Unbounce with Google Ads lead data?

Yes, you can! Latenode allows seamless data transfer. Automatically update Unbounce lead data using Google Ads conversions for better targeting and personalized follow-ups.

What types of tasks can I perform by integrating Google Ads with Unbounce?

Integrating Google Ads with Unbounce allows you to perform various tasks, including:

  • Automatically creating Unbounce leads from new Google Ads conversions.
  • Tracking Google Ads campaign performance directly within Unbounce.
  • Updating Google Ads keywords based on Unbounce conversion rates.
  • Sending personalized thank you emails via Unbounce after a Google Ads conversion.
  • Segmenting Unbounce audiences based on Google Ads demographic data.

How do I track Google Ads spend directly from Unbounce?

Use Latenode to fetch Google Ads spend data and display it in Unbounce, offering complete campaign performance visibility in one place.

Are there any limitations to the Google Ads and Unbounce integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the APIs and may have delays.
  • Custom field mapping may require manual configuration in some cases.
  • Extensive data transformations may require JavaScript knowledge.

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