How to connect Google Ads and Userback
Create a New Scenario to Connect Google Ads and Userback
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Userback will be your first step. To do this, click "Choose an app," find Google Ads or Userback, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Userback Node
Next, click the plus (+) icon on the Google Ads node, select Userback from the list of available apps, and choose the action you need from the list of nodes within Userback.

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Authenticate Userback
Now, click the Userback node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Userback settings. Authentication allows you to use Userback through Latenode.
Configure the Google Ads and Userback Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Userback Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Userback
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Userback, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Userback integration works as expected. Depending on your setup, data should flow between Google Ads and Userback (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Userback
Userback + Google Ads + Slack: When new negative feedback is submitted in Userback, the flow identifies related ad campaigns in Google Ads and sends a notification with feedback details to a designated Slack channel.
Userback + Google Ads + Gmail: Weekly, the flow gathers all negative user feedback from Userback related to Google Ads campaigns, compiles a summary, and sends it via email to the marketing team.
Google Ads and Userback integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Userback
Use Userback in Latenode to automate feedback loops. Collect user feedback, then trigger actions based on sentiment or keywords. Route bug reports, feature requests, and support queries directly into your workflows. Close the loop faster and with greater accuracy than standalone solutions.
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See how Latenode works
FAQ Google Ads and Userback
How can I connect my Google Ads account to Userback using Latenode?
To connect your Google Ads account to Userback on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Userback accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically collect user feedback on ad performance?
Yes, you can! Latenode lets you trigger Userback surveys based on Google Ads performance, using no-code logic to refine campaigns based on real-time user insights for maximum ROI.
What types of tasks can I perform by integrating Google Ads with Userback?
Integrating Google Ads with Userback allows you to perform various tasks, including:
- Triggering user feedback surveys based on specific ad clicks.
- Automatically categorizing user feedback related to ad campaigns.
- Sending Userback feedback directly into Google Ads campaign reports.
- Creating internal alerts for negative feedback on high-performing ads.
- Analyzing sentiment from user feedback to optimize ad creatives.
How can I automate Google Ads reporting using Latenode integrations?
Latenode simplifies Google Ads reporting by integrating with other apps, automating data aggregation, and delivering custom reports via email or other platforms.
Are there any limitations to the Google Ads and Userback integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time feedback processing depends on Userback API availability.
- Advanced JavaScript knowledge may be needed for highly customized workflows.
- Data transfer limits depend on your Google Ads and Userback subscription plans.