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How to connect Google Ads and Vapi
Create a New Scenario to Connect Google Ads and Vapi
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Vapi will be your first step. To do this, click "Choose an app," find Google Ads or Vapi, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Vapi Node
Next, click the plus (+) icon on the Google Ads node, select Vapi from the list of available apps, and choose the action you need from the list of nodes within Vapi.
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Authenticate Vapi
Now, click the Vapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Vapi settings. Authentication allows you to use Vapi through Latenode.
Configure the Google Ads and Vapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Vapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Vapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Vapi integration works as expected. Depending on your setup, data should flow between Google Ads and Vapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Vapi
Google Ads + Vapi + Slack: When a Google Ads campaign is updated, Vapi initiates an outbound call to leads associated with that campaign. After the call, a summary is sent to a Slack channel.
Vapi + Google Ads + Pipedrive: When Vapi qualifies a lead through an outbound call, the lead is added to a Google Ads customer list for retargeting, and simultaneously added as a new deal in Pipedrive.
Google Ads and Vapi integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Vapi
Use Vapi in Latenode to validate and standardize address data. Ensure accurate deliveries and prevent errors by cleaning addresses directly within your workflows. Vapi integration inside Latenode makes data cleaning repeatable and scalable without extra coding. Automate address verification as part of lead gen, order processing, or CRM upkeep.
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FAQ Google Ads and Vapi
How can I connect my Google Ads account to Vapi using Latenode?
To connect your Google Ads account to Vapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Vapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Vapi calls from new Google Ads leads?
Yes! Latenode enables instant Vapi calls from new Google Ads leads, allowing automated personalized outreach. Leverage Latenode's AI blocks to tailor messages for higher engagement.
What types of tasks can I perform by integrating Google Ads with Vapi?
Integrating Google Ads with Vapi allows you to perform various tasks, including:
- Automatically call leads generated through Google Ads campaigns.
- Send personalized SMS messages to Google Ads leads via Vapi.
- Update lead information in Vapi based on Google Ads conversion data.
- Trigger follow-up calls in Vapi after a Google Ads lead views a landing page.
- Create detailed reports combining ad spend from Google Ads and call metrics from Vapi.
How can I track ad-driven calls with Google Ads conversion data?
Latenode centralizes ad spend and call metrics, providing a unified dashboard to optimize campaigns, powered by our low-code data transformation blocks.
Are there any limitations to the Google Ads and Vapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and Vapi may affect high-volume workflows.
- Historical data from Google Ads prior to integration setup isn't automatically synced.
- Custom fields in Vapi require careful mapping to corresponding Google Ads fields.
