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How to connect Google Ads and Wachete
Create a New Scenario to Connect Google Ads and Wachete
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Wachete will be your first step. To do this, click "Choose an app," find Google Ads or Wachete, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wachete Node
Next, click the plus (+) icon on the Google Ads node, select Wachete from the list of available apps, and choose the action you need from the list of nodes within Wachete.
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Authenticate Wachete
Now, click the Wachete node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wachete settings. Authentication allows you to use Wachete through Latenode.
Configure the Google Ads and Wachete Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Wachete Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Wachete, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Wachete integration works as expected. Depending on your setup, data should flow between Google Ads and Wachete (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Wachete
Google Ads + Wachete + Slack: When there's new activity on your Google Ads account, this triggers Wachete to check for competitor ad changes. If changes are detected, a notification is sent to a specified Slack channel.
Wachete + Google Ads + Email: When Wachete detects a new notification, the content values of that wachet are retrieved. An email is then sent to adjust the Google Ads campaign based on the product's price.
Google Ads and Wachete integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Wachete
Use Wachete in Latenode to monitor website changes and trigger automated actions. Get notified of price drops, content updates, or competitor activity, then use Latenode to update databases, send alerts, or adjust strategies – all visually. Automate critical responses faster than ever.
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See how Latenode works
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FAQ Google Ads and Wachete
How can I connect my Google Ads account to Wachete using Latenode?
To connect your Google Ads account to Wachete on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Wachete accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad changes affecting competitor rankings?
Yes, you can! Use Latenode to trigger Wachete monitors upon Google Ads changes. Benefit: instant alerts on competitor strategy shifts, enabling rapid response and improved ROI.
What types of tasks can I perform by integrating Google Ads with Wachete?
Integrating Google Ads with Wachete allows you to perform various tasks, including:
- Automatically pausing Google Ads when Wachete detects negative mentions.
- Creating reports of competitor ad spend triggered by Wachete keyword alerts.
- Sending Slack notifications on Google Ads performance dips via Wachete.
- Updating Google Ads keywords based on Wachete's SEO ranking analysis.
- Analyzing ad copy performance using sentiment data from Wachete monitors.
How can Latenode help me automate Google Ads campaign monitoring?
Latenode streamlines Google Ads monitoring by connecting it to real-time alerts and automated reporting, optimizing performance and saving valuable time.
Are there any limitations to the Google Ads and Wachete integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and Wachete APIs may affect workflow speed.
- Changes to either Google Ads or Wachete APIs may require workflow adjustments.
- Complex workflows with large datasets may require more processing time.
